January 2026
Table of Contents
Releases this month
January 29, 2026
Custom Metrics in Post-Level Reporting
Premium Analytics customers can now create and apply Custom Metrics to post-level reporting. This powerful feature allows you to define your own formulas using basic math operations (+, -, ×, ÷) combined with existing post-level metrics.
Key Highlights:
- Tailor Your Data: Define network-specific or cross-network formulas that matter most to your business.
- Flexible Creation: Create up to 100 custom metrics per customer account (50 shared account-level metrics and 50 group-level metrics).
- Simple Formulas: Use existing post-level metrics with basic arithmetic to create your custom calculations.
Learn more about the feature here. Learn more about calculating Earned Media Value.
January 26, 2026
Changes to X Video Uploads in Sprout Social
X (formerly Twitter) is updating its API, which is leading to changes in video upload specifications.
What's Changing?
- "Pro Media" is Retired: The "Pro Media" profile type and its associated features (like the special "Play" icon, direct upload to the X Media Library, and 10-minute/1GB video limits) are being retired by X.
- New Video Limits for Premium Users: Users with an X Basic, Premium or Premium+ subscription tier can now upload videos up to 6 hours long and 2 GB in size.
- Verification Status Visible: You will now see the X verification status (Basic, Premium, or Premium+) displayed next to profiles in the profile picker.
- Custom Thumbnails for all Account Types: All users will now be able to upload custom thumbnails alongside their videos.
If you previously used "Pro Media" features, you will now need to upgrade to X Basic, Premium or Premium+ to continue accessing extended video upload capabilities. Learn More Here.
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