You can now create and schedule mixed media or multi-video carousel posts for Instagram. We're thrilled to announce this highly requested feature for Instagram scheduling!

What does this mean for you?
Previously, you could only upload 10 images OR a single video in a carousel post. With this update, you can now combine up to 10 media files in a single carousel, including any mix of videos and images.

Unleash your creativity and engage your audience by:
Adding multiple videos to tell a richer story.
Mixing videos and static images for a more dynamic presentation.

December 11, 2025

Get More Reach with Advantage+ Placements for Boosted Posts

We're excited to announce an update that helps you get the most out of your boosted content!

What's new?

You can now enable Advantage+ Placements when boosting content in Sprout. This powerful, AI-driven feature from Meta allows their system to automatically determine the best places (like Facebook and Instagram feeds, Stories, or Reels) to display your ad. This is designed to help you get the most cost-effective results for your boost!

Before: A post boosted through Sprout could only appear as an ad on its original network (e.g., an Instagram Reel would only be advertised on Instagram).

Now: Simply enable the Advantage+ Placements option when you boost a post, and let Meta's AI find the most effective audiences and placements across their entire network.

Who can use this?

You will need the following permissions:

Publishing permissions for the connected Meta Ads Account
Publishing permissions for the Facebook or Instagram account you are boosting from

December 10, 2025

Listening - AI Spam Detection

Spam makes it difficult to stay ahead of fast-moving trends or accurately assess sentiment around your brand, industry, or event.

That’s why we’re excited to introduce AI Spam Detection for Social Listening.

What this means for you:

Less Clutter: automatically identify and filter out bot-generated messages, scams, and unsolicited promotions so you can focus on real interactions.
More Signal: Zero in on the insights that matter most to get a true view of your audience sentiment and brand health.

December 3, 2025

Bluesky Listening

Bluesky is now available as a Listening Source!
We're excited to announce that you can now add Bluesky as a source when creating or editing your Listening Topics.

This integration allows you to analyze public data from Bluesky, including posts, comments, @mentions, and shares (quote posts), providing you with a broader view of conversations relevant to your brand and industry.

Permissions Required:

Requires access to the Listening Add-On.
The "Manage Topics" permission is required to create, edit, or delete a Listening topic that includes Bluesky.

December 4, 2025

Collect Protected Health Information Securely with Guardian's Secure Forms

Healthcare brands can confidently and securely collect Protected Health Information (PHI) through Secure Form’s PHI field type – tailoring fields to match their exact industry needs, eliminating channel switching, and resolving issues faster from social. See the latest updates here.

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December 2025

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Releases this month

December 16, 2025

Instagram Mixed Media Carousels