December 2025
Table of Contents
December 2025
December 1, 2025
TikTok Brand Hashtags
We're thrilled to announce an enhancement to our TikTok coverage in Listening! You can now go beyond mentions to gain a more comprehensive view of your brand's presence, audience conversations, and emerging trends on TikTok.
What's New?
We now automatically subscribe to the top brand hashtags that TikTok provides for each authenticated TikTok business profile connected to Sprout. This means you'll effortlessly capture more conversation and stay ahead of your TikTok strategy with enhanced coverage of the top hashtags associated with your brand.
What you need to know:
- Automatic Coverage: For existing Topics that already have Connected Profiles enabled as a source and a TikTok business account connected, the new TikTok brand hashtag data will automatically begin to appear from Mid August, 2025 onward.
- TikTok updates the list of available brand hashtags for a connected profile each day, but each individual hashtag will be tracked for a minimum of 7 days once it is selected.
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