Which network Reports include organic vs. paid data?
Table of Contents
For connected profiles, Sprout Social provides total metrics that include organic and paid activity where possible in our reports. However, in some cases Sprout has to provide an organic-only value due to network limitations. This article provides an overview of this information to help you to better understand the results you are seeing in your Reports.
In the following tables, these terms refer to the following:
- Total - organic + paid data
- Organic - Organic data only
- N/A - Not applicable
Profile-level Reports
This table applies to the following reports:
- Profile Performance
- X Profiles*
- Facebook Pages*
- Instagram Business Profiles*
- LinkedIn Pages*
- Pinterest Performance
- YouTube Videos
- TikTok Profiles*
*excluding the Top Posts widget
Note: Profile-level reports display data about the results during the selected date range.
| Metric | X | YouTube | TikTok | Threads | ||||
| Audience | Total | Total | Total | Total | Total | Total | Total | Total |
| Audience Gained / Lost | Total | Unavailable | Total | Total (with Organic vs Paid metric breakdown) | Total | Total | Unavailable | Unavailable |
| Impressions | Total | Total (with Organic vs Paid metric breakdown) | Total (with Paid breakdown and Total metric rollup) | Organic | Unavailable | N/A | Total (only available in the Profile Performance Report) | Unavailable |
| Engagements | Total | Total (with Paid breakdown and Total metric rollup) | Organic (with Paid breakdown and Total metric rollup) | Organic | Unavailable | Total | Total | Organic |
| Post Link Clicks | Organic | Total (with Organic vs Paid metric breakdown) | Unavailable | Organic | Unavailable | Unavailable | Unavailable | Unavailable |
| Video Views | Organic | Total (with Organic vs Paid metric breakdown) | Organic | Organic | Unavailable | Total | Total | Unavailable |
Post-level Reports
This table applies to the Post Performance and Tag Performance Report along with all Top Posts widgets in the profile-level reports.
Note: Post-level reports display information based on posts that were published during the selected timeframe. Results that appear reflect the lifetime performance of a post.
| Metric | X | YouTube | TikTok | Threads | ||||
| Impressions | Organic | Total* | Organic | Organic | N/A | N/A | Total | Organic |
| Engagements | Total | Total | Organic | Organic | Total | Total | Total | Organic |
| Post Link Clicks | Organic | Total | N/A | Organic | N/A | N/A | Unavailable | Unavailable |
| Video Views | Organic | Total | Organic | Organic | N/A | Total | Total | Unavailable |
*For the Facebook Post Performance Report, you can find the Organic vs. Paid Impressions breakdown by clicking Share in the top-right of the report and exporting it as a CSV file.
*Threads isn't currently available for the Tag Performance Report.
Sprout doesn't currently support PAC or DCO ads within the Post Performance report at this time.
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