Connecting your Bit.ly account to Sprout Social
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Sprout offers an integration with Bit.ly. Connect your Bitly account to Sprout Social to shorten links in Compose and Smart Inbox replies. A custom domain is optional. If you have a custom domain configured in Bitly, you can use it for branded short links.
How to Connect Bit.ly to Sprout
To connect your Bit.ly account to Sprout, click Account and settings > Settings > Account Settings. Scroll down so that you can see the Settings by Group listing.
Click Connect for each group where you want to use your Bit.ly account, then follow the prompts to authorize Sprout Social.
Note: You can connect a Bit.ly account on any Bit.ly plan, including the Free plan. A custom domain is not required to connect your account.
Bit.ly FAQ
Should I add UTM parameters to my links?
Use UTM parameters when you want to attribute website traffic to a campaign, social network, or individual post in analytics tools such as Google Analytics 4. They’re for tracking—not a workaround for creating a different short link.
To learn how to add tracking parameters in Sprout, see How do I use Link Tracking?.
Why do the Bit.ly links I shortened using Sprout look like t.co links in Twitter?
Every link turns into t.co on Twitter. Sprout can still track the original Bit.ly clicks, but the link may look like a t.co in other platforms.
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