Age Reporting in Sprout
Facebook Pages Report
Age data in the Facebook Pages Report is sourced from Facebook user profiles and indicated by users themselves. When sharing age data with Sprout, Facebook groups users into age ranges.
Instagram Business Profiles Report
Age data in the Instagram Business Profiles Report is sourced from Instagram user profiles and indicated by users themselves. When sharing age data with Sprout, Instagram groups users into age ranges.
Twitter Profiles Report
Age data in the Twitter Profiles Report is inferred by Sprout using a third-party tool to estimate the percentage of followers in each age group. Sprout uses available profile data from your Twitter followers, including name, location, and bio to approximate the make-up of your audience by age group.
Age data in Advanced Listening is inferred by a Sprout internal tool. Sprout uses public data like name, location, and bio from author profiles on Twitter, YouTube, Reddit, Tumblr, and web sources to create a best guess on audience age group.