Age Reporting in Sprout

Sprout provides information about the age of your social audience, and this page explains the methodology used in each report.

Facebook Pages Report

Age data in the Facebook Pages Report is sourced from Facebook user profiles and indicated by users themselves. When sharing age data with Sprout, Facebook groups users into age ranges.

In order to protect the age information of individual Facebook users, your Sprout-connected Facebook Page must have at least 100 fans in order for age data to be collected and displayed.

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Instagram Business Profiles Report

Age data in the Instagram Business Profiles Report is sourced from Instagram user profiles and indicated by users themselves. When sharing age data with Sprout, Instagram groups users into age ranges.

In order to protect the age information of individual Instagram followers, your Sprout-connected Instagram profile must have at least 100 followers in order for age to be collected and displayed.

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Twitter Profiles Report

Age data in the Twitter Profiles Report is inferred by Sprout using a third-party tool to estimate the percentage of followers in each age group. Sprout uses available profile data from your Twitter followers, including name, location, and bio to approximate the make-up of your audience by age group.

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Advanced Listening

Age data in Advanced Listening is inferred by a Sprout internal tool. Sprout uses public data like name, location, and bio from author profiles on Twitter, YouTube, Reddit, Tumblr, and web sources to create a best guess on audience age group.

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