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Age Reporting in Sprout

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Sprout provides information about the age of your social audience.

Instagram Business Profiles Report

Age data in the Instagram Business Profiles Report is sourced from Instagram user profiles and indicated by users themselves. When sharing age data with Sprout, Instagram groups users into age ranges.

In order to protect the age information of individual Instagram followers, your Sprout-connected Instagram profile must have at least 100 followers in order for age to be collected and displayed.

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