Gender Reporting in Sprout
Table of Contents
Sprout provides information about the gender of your social audience, and this page explains the methodology used in each report.
Instagram Business Profiles Report
Gender data in the Instagram Business Profiles Report is sourced from Instagram user profiles and indicated by users themselves. Users are given the option to select from male, female, or custom gender designations.
In order to protect the gender information of individual Instagram followers, your Sprout-connected Instagram profile must have at least 100 followers in order for gender data to be collected and displayed.
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