Gender Reporting in Sprout

Sprout provides information about the gender of your social audience, and this page explains the methodology used in each report. 

Facebook Pages Report

Gender data in the Facebook Pages Report is sourced from Facebook user profiles and indicated by users themselves. Users are given the option to select from male, female, or custom gender designations (with freeform text entry)—or to decline providing gender information. When sharing gender data with Sprout, Facebook combines custom and declined entries into a single group.

In order to protect the gender information of individual Facebook users, your Sprout-connected Facebook Page must have at least 100 fans in order for gender data to be collected and displayed.

Instagram Business Profiles Report

Gender data in the Instagram Business Profiles Report is sourced from Instagram user profiles and indicated by users themselves. Users are given the option to select from male, female, or custom gender designations.

In order to protect the gender information of individual Instagram followers, your Sprout-connected Instagram profile must have at least 100 followers in order for gender data to be collected and displayed.