What metrics are available in-plan and for Premium Analytics?

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Premium Analytics provides many additional metrics beyond what is available in Sprout's core reporting. The table below contains all of the metrics that are available in Sprout's in-plan reporting and the additional metrics that Premium Analytics provides.

The following are definitions for the terms used in the table.

Network - The network that each metric relates to; a globe signifies that the metric applies to Facebook, X, Instagram and LinkedIn.

Type - The type of metric being listed. These are Owned Profile, Owned Post and Paid.

Metric - Name of each metric.

IP - Abbreviation for In-plan. This column indicates that a metric is available in-plan.

PA - Abbreviation for Premium Analytics. This column indicates that a metric is available only in Premium Analytics.

- This symbol in the Network column signifies that a metric is cross-platform.

Network	Type	Metric	IP	PA
	Profile	Fans
	Profile	Net Page Likes
	Profile	Page Likes
	Profile	Organic Page Likes
	Profile	Paid Page Likes
	Profile	Page Unlikes
	Profile	Published Videos
	Profile	Published Photos
	Profile	Published Links
	Profile	Published Text
	Profile	Impressions
	Profile	Organic Impressions
	Profile	Paid Impressions
	Profile	Page Tab Views
	Profile	Logged In Page Tab Views
	Profile	Logged Out Page Tab Views
	Profile	Average Daily Reach per Page
	Profile	Average Daily Organic Reach per Page
	Profile	Average Daily Paid Reach per Page
	Profile	Users Reached by Age/Gender
	Profile	Users Reached by Country
	Profile	Users Reached by City
	Profile	Engagements
	Profile	Reactions
	Profile	Comments
	Profile	Shares
	Profile	Post Clicks (All)
	Profile	Post Link Clicks
	Profile	Other Link Clicks
	Profile	Page Actions
	Profile	Engagement Rate (per Impression)
	Profile	Negative Feedback
	Profile	Video Views
	Profile	Organic Video Views
	Profile	Paid Video Views
	Profile	Autoplay Video Views
	Profile	Click to Play Video Views
	Profile	Partial Video Views
	Profile	Organic Partial Video Views
	Profile	Paid Partial Video Views
	Profile	Complete Video Views
	Profile	Organic Complete Video Views
	Profile	Paid Complete Video Views
	Profile	Organic Engagements
	Profile	Organic Engagement Rate (per Impression)
	Profile	Paid Engagements
	Profile	Paid Engagement Rate (per Impression)
	Profile	Published Posts
	Profile	Published Videos
	Profile	Followers
	Profile	Followers by Age/Gender
	Profile	Followers by Country
	Profile	Followers by City
	Profile	Net Follower Growth
	Profile	Followers Gained
	Profile	Followers Lost
	Profile	Following
	Profile	Net Following Growth
	Profile	Published Posts
	Profile	Published Carousels
	Profile	Published Videos
	Profile	Published Photos
	Profile	Impressions
	Profile	Average Daily Reach per profile
	Profile	Video Views
	Profile	Engagements
	Profile	Reactions
	Profile	Likes
	Profile	Comments
	Profile	Saves
	Profile	Story Replies
	Profile	Profile Actions
	Profile	Engagement Rate (per Impression)
	Profile	Shares
	Profile	Organic Impressions
	Profile	Paid Impressions
	Profile	Organic Engagements
	Profile	Organic Engagement Rate (per Impression)
	Profile	Paid Engagements
	Profile	Paid Engagement Rate (per Impression)
	Profile	Followers
	Profile	Net Follower Growth
	Profile	Following
	Profile	Net Following Growth
	Profile	Published Posts
	Profile	Published Videos
	Profile	Published Photos
	Profile	Published Links
	Profile	Published Text
	Profile	Impressions
	Profile	Video Views
	Profile	Engagements
	Profile	Engagement Rate (per Impression)
	Profile	Likes
	Profile	@Replies
	Profile	Retweets
	Profile	Post Link Clicks
	Profile	Other Post Clicks
	Profile	Other Engagements
	Post	Impressions
	Post	Organic Impressions
	Post	Paid Impressions
	Post	Average Reach
	Post	Average Organic Reach
	Post	Average Paid Reach
	Post	Engagements
	Post	Reactions
	Post	Likes
	Post	Love Reactions
	Post	Wow Reactions
	Post	Haha Reactions
	Post	Sad Reactions
	Post	Angry Reactions
	Post	Comments
	Post	Shares
	Post	Post Clicks
	Post	Post Link Clicks
	Post	Engagement Rate (per Impression)
	Post	Negative Feedback
	Post	Video Length
	Post	Video Views
	Post	Organic Video Views
	Post	Paid Video Views
	Post	Autoplay Video Views
	Post	Click to Play Video Views
	Post	Partial Video Views
	Post	Organic Partial Video Views
	Post	Paid Partial Video Views
	Post	Complete Video Views
	Post	Organic Complete Video Views
	Post	Paid Complete Video Views
	Post	Click Through Rate (CTR)
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Post	Impressions
	Post	Likes
	Post	Replies
	Post	Shares
	Post	Engagements
	Post	Engagement Rate (per Impression)
	Post	Average Impressions Per Post
	Post	Average Likes Per Post
	Post	Average Replies Per Post
	Post	Average Shares Per Post
	Post	Average Engagements Per Post
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Post	Impressions
	Post	Average Reach
	Post	Video Views
	Post	Engagements
	Post	Reactions
	Post	Likes
	Post	Comments
	Post	Saves
	Post	Story Replies
	Post	Engagement Rate (per Impression)
	Post	Story Taps Back
	Post	Story Taps Forward
	Post	Story Exits
	Post	SproutLink Clicks
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Post	Impressions
	Post	Potential Reach
	Post	Video Views
	Post	Engagements
	Post	Engagement Rate (per Impression)
	Post	Likes
	Post	@Replies
	Post	Retweets
	Post	Post Link Clicks
	Post	Other Post Clicks
	Post	Click Through Rate (CTR)
	Post	Other Engagements
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Paid	Total Spend
	Paid	Impressions
	Paid	CPM (Cost per Impressions)
	Paid	Avg. Daily Reach/campaign
	Paid	Avg. Daily Impressions/campaign
	Paid	Engagements
	Paid	CPE (Cost per Engagement)
	Paid	CPC (Cost per Click)
	Paid	Reactions
	Paid	Comments
	Paid	Shares
	Paid	Link Clicks
	Paid	Other
	Paid	Video Views
	Paid	CPV (Cost per Video View)
	Paid	Average Video Views per Day
	Paid	Web Conversions
	Paid	CPCon (Cost per Conversions)
	Paid	Leads (All, On-Facebook Leads + Website Leads)
	Paid	CPL (Cost per Lead)
	Paid	Leads (All, On-Facebook Leads + Website Leads) Value
	Paid	On-Facebook Leads
	Paid	On-Facebook Leads Value
	Paid	Total Spend
	Paid	Impressions
	Paid	CPM (Cost per 1000 Impressions)
	Paid	Average Impressions per Day
	Paid	Engagements
	Paid	CPE (Cost per Engagement)
	Paid	Clicks
	Paid	CPC (Cost per Click)
	Paid	Replies
	Paid	Retweets
	Paid	Link Clicks
	Paid	Other Engagement
	Paid	Average Engagements per Day
	Paid	Video Views
	Paid	CPV
	Paid	Web Conversions
	Paid	CPCon (Cost per Conversions)
	Paid	Average Web Conversions per Day
	Paid	Total Spend
	Paid	Impressions
	Paid	CPM (Cost per 1000 Impressions)
	Paid	Average Impressions per Day
	Paid	Engagements
	Paid	CPE (Cost per Engagement)
	Paid	Clicks
	Paid	CPC (Cost per Click)
	Paid	Likes
	Paid	Shares
	Paid	Link Clicks
	Paid	Other
	Paid	Follows
	Paid	Video Views
	Paid	CPV
	Paid	Average Video Views per Day
	Paid	Web Conversions
	Paid	CPCon (Cost per Conversions)
	Post	Average Impressions per Post
	Post	Average Engagements per Post
	Post	Average Reactions per Post
	Post	Average Likes per Post
	Post	Average Comments per Post
	Post	Average Shares per Post
	Post	Average Saves per Post
	Post	Average Post Link Clicks per Post
	Post	Average Other Post Clicks per Post
	Post	Average Video Views per Video Post
	Profile	Published Posts
	Profile	Published Videos
	Paid	Total Spend
	Paid	Impressions
	Paid	CPM (Cost per 1000 Impressions)
	Paid	Clicks
	Paid	CPC (Cost per Click)
	Paid	Engagements
	Paid	CPE (Cost per Engagement)
	Paid	Average Daily Engagements
	Paid	Likes
	Paid	Comments
	Paid	Shares
	Paid	Link Clicks
	Paid	Other
	Paid	Web Conversions
	Paid	CPCon (Cost per Conversions)
	Paid	Average Daily Web Conversions
	Paid	Video Views
	Paid	CPV
	Paid	Average Daily Video Views
	Profile	Viral Impressions
	Profile	Non-viral Impressions
	Profile	Average Daily Viral Reach per Page
	Profile	Page Views
	Profile	Post Impressions
	Profile	Organic Post Impressions
	Profile	Viral Post Impressions
	Profile	Paid Post Impressions
	Profile	Answers
	Profile	Post Photo View Clicks
	Profile	Post Video Play Clicks
	Profile	Post Other Clicks
	Profile	Post Engagements
	Profile	Engagement Rate (per Reach)
	Profile	Replayed Video Views
	Profile	10-Second Video Views
	Profile	Organic 10-Second Video Views
	Profile	Paid 10-Second Video Views
	Profile	Autoplay 10-Second Video Views
	Profile	Click to Play 10-Second Video Views
	Profile	Replayed 10-Second Video Views
	Profile	Video View Time
	Profile	Profile Visitors
	Profile	Email Clicks
	Profile	Get Directions Clicks
	Profile	Phone Call Clicks
	Profile	Text Post Clicks
	Profile	Website Clicks
	Profile	Engagement Rate (per Reach)
	Post	Viral Impressions
	Post	Fan Impressions
	Post	Non-fan Impressions
	Post	Average Viral Reach
	Post	Average Fan Reach
	Post	Answers
	Post	Post Photo View Clicks
	Post	Post Video Play Clicks
	Post	Post Other Clicks
	Post	Engagement Rate (per Reach)
	Post	Engaged Fans
	Post	Unique Post Clicks
	Post	Unique Post Link Clicks
	Post	Unique Post Photo View Clicks
	Post	Unique Post Video Play Clicks
	Post	Unique Post Other Clicks
	Post	Unique Negative Feedback
	Post	Sound on Video Views
	Post	Sound off Video Views
	Post	10-Second Video Views
	Post	Organic 10-Second Video Views
	Post	Paid 10-Second Video Views
	Post	Autoplay 10-Second Video Views
	Post	Click to Play 10-Second Video Views
	Post	Sound on 10-Second Video Views
	Post	Sound off 10-Second Video Views
	Post	Autoplay Partial Video Views
	Post	Click to Play Partial Video Views
	Post	95% Video Views
	Post	Organic 95% Video Views
	Post	Paid 95% Video Views
	Post	Unique Video Views
	Post	Unique Organic Video Views
	Post	Unique Paid Video Views
	Post	Unique 10-Second Video Views
	Post	Unique Organic 95% Video Views
	Post	Unique Paid 95% Video Views
	Post	Average Video Time Watched
	Post	Video View Time
	Post	Organic Video View Time
	Post	Paid Video View Time
	Post	Video Ad Break Ad Impressions
	Post	Video Ad Break Ad Earnings
	Post	Video AD Break Ad CPM
	Post	Engagement Rate (per Reach)
	Paid	Clicks
	Paid	Click Through Rate (CTR)
	Paid	Engagement Rate (per Impressions)
	Paid	Page Likes
	Paid	Page Engagement
	Paid	Video Views Count 25%
	Paid	Video Views Count 50%
	Paid	Video Views Count 75%
	Paid	Video Views Count 100%
	Paid	Conversion Rate (CR)
	Paid	Average Web Conversions per Day
	Paid	Total Custom Conversions Events
	Paid	Total Custom Conversions Events Value
	Paid	Adds of Payment Info
	Paid	Adds of Payment Info Value
	Paid	Adds To Cart
	Paid	Adds To Cart Value
	Paid	Adds To Wish List
	Paid	Adds To Wish List Value
	Paid	Completed Registration
	Paid	Completed Registration Value
	Paid	Custom Events
	Paid	Custom Events Value
	Paid	Checkouts Initiated
	Paid	Checkouts Initiated Value
	Paid	Website Leads
	Paid	Leads Value
	Paid	Purchases
	Paid	Purchases Value
	Paid	Searches
	Paid	Searches Value
	Paid	Views Content
	Paid	Views Content Value
	Paid	ROAS (Return on Ad Spend)
	Paid	Click Through Rate (CTR)
	Paid	Likes
	Paid	Engagement Rate (ER)
	Paid	Follows
	Paid	Average Video Views per Day
	Paid	Video Views Count 25%
	Paid	Video Views Count 50%
	Paid	Video Views Count 75%
	Paid	Video Views Count 100%
	Paid	Conversion Rate (CR)
	Profile	Followers
	Profile	Net Follower Growth
	Profile	Followers Gained
	Profile	Organic Followers Gained
	Profile	Paid Followers Gained
	Profile	Followers Lost
	Profile	Total Published Posts
	Profile	Published Videos
	Profile	Published Photos
	Profile	Published Links
	Profile	Published Text
	Profile	Published Documents
	Profile	Published Polls
	Profile	Impressions
	Profile	Average Daily Impressions per Page
	Profile	Average Daily Reach per Page
	Profile	Engagements
	Profile	Reactions
	Profile	Shares
	Profile	Comments
	Profile	Post Clicks (All)
	Profile	Click-Through Rate
	Profile	Engagement Rate (per Impression)
	Paid	CTR(All)
	Paid	Comments
	Paid	Engagement Rate (ER)
	Paid	Average Daily Engagements
	Paid	Video Views Count 25%
	Paid	Video Views Count 50%
	Paid	Video Views Count 75%
	Paid	Video Views Count 100%
	Paid	Click Conversions
	Paid	View Conversions
	Paid	Conversion Rate (CR)
	Paid	Avg. Web Conversions/Day
	Post	Impressions
	Post	Engagements
	Post	Reactions
	Post	Comments
	Post	Post Clicks (All)
	Post	Engagement Rate (per Impression)
	Post	Video Views
	Post	Click-Through Rate
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Post	Video Views
	Post	YouTube Red Views
	Post	Comments
	Post	Likes
	Post	Reactions
	Post	Dislikes
	Post	Shares
	Post	Other Post Clicks
	Post	Video Added to Playlists
	Post	Video Removed from Playlists
	Post	Estimated Minutes Watched
	Post	Estimated Red Minutes Watched
	Post	Average View Duration
	Post	Average View Percentage
	Post	Annotation Impressions
	Post	Annotation Clickable Impressions
	Post	Annotation Closeable Impressions
	Post	Annotation Clicks
	Post	Annotation Closes
	Post	Card Impressions
	Post	Card Teaser Impressions
	Post	Card Clicks
	Post	Card Teaser Clicks
	Post	Subscribers Gained from Video
	Post	Subscribers Lost from Video
	Post	Engagements
	Post	Net Sentiment Score
	Post	Positive Comments
	Post	Negative Comments
	Post	Neutral Comments
	Post	Unclassified Comments
	Profile	Video Views
	Profile	Comments
	Profile	Reactions
	Profile	Shares
	Profile	Subscribers
	Profile	Net Subscriber Growth
	Profile	Subscribers Gained
	Profile	Subscribers Lost
	Profile	Published Posts
	Post	Comments
	Post	Saves
	Profile	Audience
	Profile	Published Posts
	Post	Net Audience Growth
	Post	Audience Gained
	Post	Audience Lost
	Paid	Average Daily Impressions
	Paid	Video Views Count 25%
	Paid	Video Views Count 50%
	Paid	Video Views Count 75%
	Paid	Video Views Count 100%
	Paid	Follows
	Paid	Page Post Engagement
	Paid	Engagement Rate (ER)
	Paid	Click Through Rate (CTR)
	Paid	Conversion Rate (CR)
	Profile	Media Views
	Profile	Click Through Rate (CTR)
	Profile	Post Media Clicks
	Profile	Post Hashtag Clicks
	Profile	Post Detail Expand Clicks
	Profile	Profile Clicks
	Profile	Profile Clicks (All)
	Profile	App Engagements
	Profile	App Install Attempts
	Profile	App Opens
	Post	Media Views
	Post	Post Media Clicks
	Post	Post Hashtag Clicks
	Post	Post Detail Expand Clicks
	Post	Profile Clicks
	Post	Click Through Rate (CTR)
	Post	Follow from Posts
	Post	Unfollow from Posts
	Post	Post Clicks (All)
	Post	App Engagements
	Post	App Install Attempts
	Post	App Opens
	Profile	Published Posts
	Profile	Followers Count
	Profile	Net Follower Growth
	Profile	Profile Views
	Profile	Video Views
	Profile	Engagements
	Profile	Likes
	Profile	Comments
	Profile	Shares
	Profile	Audience by Country
	Profile	Audience by Gender
	Post	Video Views
	Post	Average Time Watched
	Post	Full Video View Rate
	Post	Average Reach
	Post	Engagements
	Post	Reactions
	Post	Likes
	Post	Comments
	Post	Shares
	Post	Video View Time
	Post	Video Length
	Post	Tagged Published Videos
	Post	Tagged Sent Messages
	Post	Tagged Received Messages
	Post	TikTok Tagged Received Comments
	Post	Average Tagged TikTok Received Messages per Day
	Post	Average Tagged Tiktok Sent Messages per Day
	Post	Average Tagged TikTok Published Posts per Day
	Post	Used with Tags

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