Instagram Creator Account FAQs

Instagram introduced Creator Account profiles as an option for public accounts. 

Who are these accounts for?
Instagram Creator profiles are primarily meant to serve influencers who are focused on building their own personal brands but require access to additional features to help them manage their accounts at scale.

How are Instagram Creator profiles different from personal profiles?
Creator profiles are unique from personal profiles because:

• They have special access to creative tools
• They have access to analytics that personal profiles don't
• Creator profiles also get access to a priority inbox, where Instagram identifies messages they may want to respond to and surfaces those to the top
• You can connect your Creator profiles to Sprout where you can easily manage these them using the Smart Inbox, publishing capabilities, analytics and more

How are Instagram Creator profiles different from Business profiles?
Since Creator profiles serve influencers primarily, Creator profiles offer access to the tools influencers need to grow their communities and more effectively track creator follower growth and engagement over time, without all the implications of a Business account.

What if my Instagram Creator profile doesn't have an associated Facebook Page? Can I still connect it to Sprout?

No, at this time you need to have an associated Facebook Page to connect your Creator profile.

Is it an API requirement that the Creator profile needs a FB Page associated?

Yes, this is an API requirement.

Are there any differences in Sprout between Creator profiles and Business profiles?

Story publishing is unavailable for creator profiles as it’s an Instagram API limitation. Otherwise, there are no differences.