What data is available in Reports?
When you connect a profile, Sprout Social automatically retrieves historical data for that profile. The length of historical backfill and the time it takes to pull data into Sprout depends on the network you connect.
The following table provides a high-level view of what data is generally available.
Network - The connected profile, account or report type.
Report Data - The kinds of report data collected.
Backfill - The amount of time or the amount of data from which Sprout can pull historical data.
Update Schedule - The frequency of updates and the amount of data pulled into Sprout during each update.
| Network | Report Data | Backfill | Update Schedule |
|
|
Profile Metrics (Reporting Period) | From 9/1/2014 except Audience Metrics which do not backfill | Every day, getting today's data. |
|
|
Posts & Metrics (Lifetime) | From 9/1/2014 |
Every day, updating metrics on posts from the last 16 weeks. Every hour in app, updating metrics on posts from the past week. |
|
Twitter Ads
|
Paid Metrics (Reporting Period) | 180 Days |
Every day, updating the last three days. Every three days, updating the last seven days. |
|
Twitter Competitor
|
Profile Metrics (Reporting Period) | Last 30 days of audience data, Last 30 days of posts |
Every day, last 10 days |
|
|
Profile Metrics (Reporting Period) | Two years | Every day, updating the last 10 days. |
|
|
Posts & Metrics (Lifetime) | Last 250 posts | Every day, refreshing metrics on posts from the last 10 days. |
|
Facebook Ads
|
Paid Metrics (Reporting Period) | 180 days | Every day, updating the last 30 days. |
|
Facebook Competitor
|
Posts & Metrics (Lifetime) |
Last 31 days of posts | Every day, getting the last seven days of posts. |
|
Instagram Business
|
Profile Metrics (Reporting Period) | Two years, but only as early as the date you converted your profile to Instagram business. This excludes Followers Gained data which only backfills for 30 days & Followers Lost metrics which do not backfill | Every day, updating the last 10 days. |
|
Instagram Business
|
Posts & Metrics (Lifetime) | Last 10,000 posts, but only as early as the date you converted your profile to Instagram business |
Every 15 minutes, getting and updating the last 50 posts within the last 14 days. Every day, getting the last 500 posts within the last 90 days.
|
|
Instagram Business
|
Stories & Metrics (Lifetime) | No backfill | Every hour, getting and updating all stories within the last 24 hours. |
|
Instagram Business
|
Reels & Metrics (Lifetime) | From 01/01/2021 | Every day |
|
Instagram Competitor
|
Posts & Metrics (Lifetime) | Last 30 days of posts | Every day, getting the last seven days of posts. |
|
|
Profile Metrics (Reporting Period) | One year except Followers and Follower Demographics metrics which do not backfill | Every day, updating the last three days. |
|
|
Posts & Metrics (Lifetime) | Last 90 days of posts | Every day, refreshing metrics on posts from the last 365 days. |
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LinkedIn Ads
|
Paid Metrics (Reporting Period) | 180 days | Every day, updating the last 30 days. |
|
|
Profile Metrics (Reporting Period) | None | Every day, getting today's data. |
|
|
Posts & Metrics (Lifetime) | All posts |
Every 15 minutes, getting the last 500 posts. Every day, updating the last 10 days of post activity. |
|
Google Analytics
|
30 days | ||
|
YouTube
|
Published Videos | 30 days of videos upon initial connection, all-time 36-48 hours after connection | Every Day. Note that, due to network limitations, YouTube videos and their metrics are delayed by 36-48 hours. |
|
YouTube
|
Published Metrics | 30 days of metrics upon initial connection, all historical activity 36-48 hours after connection | Every Day. Note that, due to network limitations, YouTube videos and their metrics are delayed by 36-48 hours. |
|
TikTok |
Audience Metrics | 60 days of metrics upon initial connection. | Every Day, updating the last 60 days. |
Note: Currently, only Facebook supports backfilling for audience demographics data.
