What data is available in Reports?

When you connect a profile, Sprout Social automatically retrieves historical data for that profile. The length of historical backfill and the time it takes to pull data into Sprout depends on the network you connect.

The following table provides a high-level view of what data is generally available.

Network - The connected profile, account or report type.

Report Data - The kinds of report data collected.

Backfill - The amount of time or the amount of data from which Sprout can pull historical data.

Update Schedule - The frequency of updates and the amount of data pulled into Sprout during each update.

Top-level comment: The "first-level" of comments under a post (i.e. a comment that is responding to the post, not another comment).

Network	Report Data	Backfill	Update Schedule
X/Twitter	Profile Metrics (Reporting Period)	From the past 1 year except Audience Metrics which do not backfill	Every day, getting today's data
X	Posts & Metrics (Lifetime)	From the past 1 year	Every day, getting the last 90 days of messages
X Ads	Paid Metrics (Reporting Period)	180 Days	Every day, updating the last 3 days Every 3 days, updating the last 7 days
X Competitor	Profile Metrics (Reporting Period)	No backfill of Audience Metrics, last 30 days of posts	Every day, updating the last 10 days
Facebook	Profile Metrics (Reporting Period)	2 years	Every day, updating the last 10 days. Follower counts for owned Facebook Pages are delayed up to 48 hours.
Facebook	Posts & Metrics (Lifetime)	Last 500 posts	Every day, refreshing metrics on posts from the last 10 days
Facebook Ads	Paid Metrics (Reporting Period)	180 days	Every day, updating the last 28 days
Facebook Competitor	Posts & Metrics (Lifetime)	The last 30 days, up to 500 posts	Every day, getting the last 10 days of posts
Facebook Competitor	Profile Metrics: Followers (Reporting Period)	Does not backfill Audience data	Every day, getting today's data. Follower counts for owned Facebook Pages are delayed up to 48 hours.
Instagram Business	Profile Metrics (Reporting Period)	Two years, but only as early as the date you converted your profile to Instagram business. This excludes Followers Gained data which only backfills for 30 days & Followers Lost metrics which do not backfill. Audience Metrics do not backfill.	Every day, updating the last 10 days.
Instagram Business	Posts & Metrics (Lifetime)	Last 10,000 posts, but only as early as the date you converted your profile to Instagram business	Every 15 minutes, getting and updating the last 50 posts within the last 14 days. Every day, getting the last 500 posts within the last 90 days.
Instagram Business	Stories & Metrics (Lifetime)	No backfill	Every hour, getting and updating all stories within the last 24 hours.
Instagram Business	Reels & Metrics (Lifetime)	From 01/01/2021	Every day
Instagram Competitor	Posts & Metrics (Lifetime)	Last 30 days of posts	Every day, getting the last seven days of posts.
Instagram Competitor	Profile Metrics: Audience (Reporting Period)	Does not backfill Audience data but can backfill the last 30 days of posts	Every day, getting today's data
LinkedIn	Profile Metrics (Reporting Period)	One year except Followers and Follower Demographics metrics which do not backfill	Every day, updating the last three days.
LinkedIn	Posts & Metrics (Lifetime)	Last 90 days of posts	Every day, refreshing metrics on posts from the last 365 days.
LinkedIn Ads	Paid Metrics (Reporting Period)	180 days	Every day, updating the last 30 days.
Pinterest	Profile Metrics (Reporting Period)	None	Every day, getting today's data.
Pinterest	Posts & Metrics (Lifetime)	All posts	Every 15 minutes, getting the last 500 posts. Every day, updating the last 10 days of post activity.
Google Analytics		30 days
Google Analytics 4 (GA4)		Sprout backfills 1 year of data with a maximum of 10,000 data entries into Sprout.	Google Analytics doesn't do any backfills on newly created GA4 properties, so shorter history in Sprout will exist if Google hasn't collected data further back on a newly created GA4 property.
YouTube	Published Videos	30 days of videos upon initial connection, all-time 36-48 hours after connection	Every Day. Note that, due to network limitations, YouTube videos and their metrics are delayed by 36-48 hours.
YouTube	Profile Metrics	No backfill for Total Audience; 30 days for Audience Gained, Audience Lost and Net Audience Growth	Every Day.
YouTube	Published Metrics	30 days of metrics upon initial connection, all historical activity 36-48 hours after connection	Every Day. Note that, due to network limitations, YouTube videos and their metrics are delayed by 36-48 hours.
TikTok	Account Insights & Audience Metrics	60 days of metrics upon initial connection.	Every day, updating the last 60 days. Follower count cannot be backfilled. Only net audience growth for 60 days.
TikTok	Video	Videos from the past 365 days, up to a total of 500 videos	Every day, the 10 most recent videos from the past 10 days.
TikTok	Comments	For each video, the most recent 500 top level comments. On each top level comment, the 90 most recent replies to that comment.	Every day, the most recent 100 top level comments and 90 replies if there have been new comments since the last update.
TikTok	Video Insights	Insights from the past 365 days up to a total of 500 videos' metrics	Every day, from the past 7 days up a total of 100 videos' metrics. Data may be delayed up to 72 hours.