What data is available in Reports?

When you connect a profile, Sprout automatically retrieves historical data for that profile. The length of historical backfill and the time it takes to pull data into Sprout depends on the network you connect.

The following table provides a high-level view of what data is generally available. 

Network - The connected profile, account or report type.

Report Data - The kinds of report data collected.

Backfill - The amount of time or the amount of data from which Sprout can pull historical data.

Update Schedule - The frequency of updates and the amount of data pulled into Sprout during each update.

Top-level comment: The "first-level" of comments under a post (i.e. a comment that is responding to the post, not another comment).

Network Report Data Backfill Update Schedule

X/Twitter

jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile Metrics (Reporting Period) From the past 1 year except Audience Metrics which do not backfill Every day, getting today's data

X

jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Posts & Metrics (Lifetime) From the past 1 year

Every day, getting the last 90 days of messages

X Ads

jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Paid Metrics (Reporting Period) 180 Days

Every day, updating the last 3 days

Every 3 days, updating the last 7 days

X Competitor

jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png

Profile Metrics (Reporting Period)  No backfill of Audience Metrics, last 30 days of posts

Every day, updating the last 10 days

Facebook

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Profile Metrics (Reporting Period) 2 years Every day, updating the last 90 days for non-engagement metrics. Follower counts for owned Facebook Pages are delayed up to 48 hours.

Facebook

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Profile Engagement Metrics (Reporting Period) No Backfill Every day, refreshing the last 90 days of metrics on posts to calculate profile metrics for Comments, Shares, Reactions, Post Link Clicks and Other Post Clicks

Facebook

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Posts & Metrics (Lifetime) Last 500 posts Every day, refreshing metrics on posts from the last 90 days

Facebook Ads

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Paid Metrics (Reporting Period) 180 days Every day, updating the last 28 days

Facebook Competitor

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Posts & Metrics (Lifetime)

The last 30 days, up to 500 posts Every day, getting the last 10 days of posts

Facebook Competitor

lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png

Profile Metrics: Followers (Reporting Period)

Does not backfill Audience data

Every day, getting today's data. Follower counts for owned Facebook Pages are delayed up to 48 hours.

Instagram Business

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Profile Metrics (Reporting Period) Two years, but only as early as the date you converted your profile to Instagram business. This excludes Followers Gained data which only backfills for 30 days & Followers Lost metrics which do not backfill.  Audience Metrics do not backfill. Every day, updating the last 10 days.

Instagram Business

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Posts & Metrics (Lifetime) Last 10,000 posts within the last 2 years, but only as early as the date you converted your profile to Instagram business

Every 15 minutes, getting and updating the last 50 posts within the last 14 days.

Every day, getting the last 500 posts within the last 90 days.

 

Instagram Business

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Stories & Metrics (Lifetime) No backfill Every hour, getting and updating all stories within the last 24 hours.

Instagram Business

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Reels & Metrics (Lifetime) From 01/01/2021 Every day

Instagram Competitor

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Posts & Metrics (Lifetime) Last 30 days of posts Every day, getting the last seven days of posts.

Instagram Competitor

OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png

Profile Metrics: Audience (Reporting Period) Does not backfill Audience data but can backfill the last 30 days of posts Every day, getting today's data

Threads

images.png

Posts and Metrics (Lifetime) 185 days Every day, updating the last 30 days of posts, up to 1,250 posts.

LinkedIn

7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Profile Metrics (Reporting Period)  One year except Followers and Follower Demographics metrics which do not backfill Every day, updating

last 30 days.*

*Potentially delayed 1-2 days due to LinkedIn limitations.

LinkedIn

7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Posts & Metrics (Lifetime) Last 90 days of posts Every day, refreshing metrics on posts from the last 45 days.

LinkedIn Ads

7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png

Paid Metrics (Reporting Period)   180 days Every day, updating the last 30 days.

Pinterest

fxyZQuH_IAlzF3oVwINql8m55-tPFFWM6g.png

Profile Metrics (Reporting Period)  None Every day, getting today's data.

Pinterest

fxyZQuH_IAlzF3oVwINql8m55-tPFFWM6g.png

 Posts & Metrics (Lifetime) All posts

Every 15 minutes, getting the last 500 posts.

Every day, updating the last 10 days of post activity.

Google Analytics

logo_lockup_analytics_icon_vertical_black_2x.png

   30 days  

Google Analytics 4

(GA4)

GA4_Logo.svg

 

Sprout backfills 1 year of data with a maximum of 10,000 data entries into Sprout. 

Google Analytics doesn't do any backfills on newly created GA4 properties, so shorter history in Sprout will exist if Google hasn't collected data further back on a newly created GA4 property.

YouTube

Screenshot_2021-01-05_at_10.17.15.png

 

Published Videos 30 days of videos upon initial connection, all-time 36-48 hours after connection Every Day. Note that, due to network limitations, YouTube videos and their metrics may be delayed by 36-72 hours

YouTube

Screenshot_2021-01-05_at_10.17.15.png

Profile Metrics No backfill for Total Audience; 30 days for Audience Gained, Audience Lost and Net Audience Growth Every Day.

YouTube

Screenshot_2021-01-05_at_10.17.15.png

Published Metrics 30 days of metrics upon initial connection, all historical activity 36-48 hours after connection Every Day. Note that, due to network limitations, YouTube videos and their metrics may be delayed by 36-72 hours. 

TikTok

TikTok-icon-glyph.png

Account Insights & Audience Metrics 60 days of metrics upon initial connection. Every day, updating the last 10 days. Follower count cannot be backfilled. Only net audience growth for 60 days.

TikTok

TikTok-icon-glyph.png

Video Videos from the past 365 days, up to a total of 500 videos

Every day, metrics from at least 100 videos from at least 10 days in the past.

TikTok

TikTok-icon-glyph.png

Comments For each video, the most recent 500 top level comments. On each top level comment, the 90 most recent replies to that comment. Every day, the most recent 100 top level comments and 90 replies if there have been new comments since the last update. 

TikTok

TikTok-icon-glyph.png

Video Insights Insights from the past 365 days up to a total of 500 videos' metrics Every day, metrics from at least 100 videos from at least 7 days in the past. Data may be delayed up to 72 hours.

 

Read this article to better understand the difference between Reporting Period and Publishing Period (also known as Lifetime) data gathering.

Was this article helpful?

Still can't find what you're looking for?

Powered by Zendesk