Data Availability Basics

When you connect a profile, Sprout Social will automatically retrieve historical data for that profile. The length of historical backfill and the time it takes to pull data into Sprout depends on the network you are connecting.

The table below provides a high level view of what data is generally available. Headers for each column are described below.

Profile/Report - The profile, account or report type that you have connected.

Data - The kinds of data being collected.

Backfill - The amount of time or the amount of data from which Sprout can pull historical data.

Update Schedule - The frequency of updates and the amount of data being pulled into Sprout during each update.

Profile/Report

Data Backfill Update Schedule
jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png Profile Metrics (Reporting Period) None Every day, getting today's data.
jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png Sent Message Metrics (Lifetime) Last 90 days Every day, getting last 90 days of messages.
lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png Profile Metrics (Reporting Period) 2 years Every day, updating last 10 days.
lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png Sent Message Metrics (Lifetime) Last 250 posts Every day, getting last 50 posts within the last 14 days.
OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png Business Profile Metrics (Reporting Period) 2 years Every day, updating last 10 days.
OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png Business Sent Message Metrics (Lifetime) Last 10,000 posts Every 15 minutes, updating last 50 posts within the last 14 days.
OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png Personal Profile Metrics (Reporting Period) None Every day, getting today's data.
OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png Personal Sent Message Metrics (Lifetime)  Last 500 posts within the last 30 days  Every day, getting today's data.
7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png Profile Metrics (Reporting Period) 1 year  Every day, updating last 3 days. 
7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png Sent Message Metrics (Lifetime)  Last 500 messages  Every day, getting last 80 messages.
fxyZQuH_IAlzF3oVwINql8m55-tPFFWM6g.png Profile Metrics (Reporting Period) None  Every day, getting today's data.
fxyZQuH_IAlzF3oVwINql8m55-tPFFWM6g.png Sent Message Metrics (Lifetime) All messages Every 15 minutes, getting last 500 messages. Every day, updating last 10 days of message activity.
jWqNyFf9b_FAKZGW8_MbPrPAD2uLyKZM9A.png Ads Campaign Metrics (Reporting Period)  Last 180 days  Every day, updating last 3 days. Every 3 days, updating last 7 days.
lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png Ads Campaign Metrics (Reporting Period)  Last 180 days  Every hour, updating last 24 hours. Every day, updating last 28 days.
7_LHEEP1wv-mFlz553eBDXLvXL-o1ePFZw.png Ads Campaign Metrics (Reporting Period)  Last 180 days  Every day, updating last 30 days.
lft9WNrvtSJk9YCiTuCc2QF-ACmujToOEw.png Competitor  Competitor Metrics & Messages  31 days of messages  Every day, getting last 7 days of messages.
OPDt1c5yM03hNeh6h5yeBRBK2jnDkdumqQ.png Competitor Competitor Metrics & Messages  30 days of posts  Every day, getting last 7 days of posts.
google-analytics.png   30 days   

Read this article to better understand the difference between Reporting Period and Publishing Period (also known as Lifetime) data gathering.

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