Many Sprout reports allow you to compare data from a range of time with other data trailing from a previous time period. This enables you to better understand data trends. Sprout’s core reporting suite allows for comparison of an Activity Date Range that you select, against the same amount of time previous to your selected range.
For example, if you select five days as your date range, all comparisons displayed in the report will be to the previous five days. Selecting one year will compare to the previous year. It’s worth noting that selecting one month will compare to the previous calendar month.
You can see the comparison period by looking directly underneath the date range you have selected. In the image above, the selected date range, 4/12-4/25 of 2019 is being compared to 3/29-4/11 of 2019. Both periods contain 13 days exactly.
In the expanded view of the Reporting Period modal, you will see the comparison period again, listed under the Compare to section in the bottom right.
You will see an additional message in this area, if you are comparing two months that don’t have the same amount of days. For example, if you compare data from February to January you will be notified that you are, “Comparing 28 days to 31 days.”