Advanced Filtering is a key component of Sprout Social's Listening platform. It helps you look through data to uncover insights and perform research around campaigns, themes and other data segments.
You can trigger Advanced Filters in two ways: Section Filters and the Filter Menu.
You can set filters in any of the following sections of Topic Insights. Setting a section filter applies that change to all Topic Insights tabs, enabling you to perform an iterative analysis of your data without reading the individual messages pulled in by your Topic. These types of filters are set in the following sections:
Performance Tab: Network Overview
Conversation Tab: Word Cloud, Related Keywords & Hashtags, Conversation Overview, Smart Categories
Demographics Tab: Age and Gender Breakdown, Device Demographics, Profile Overview, Locations, Locations Overview
Themes Tab: Themes Overview
Advanced Filters live in the More section across the top of Topic Insights. You can select filters for parameters including content type, message type, sentiment, demographics and technology. Selecting any of those filters adjusts the entire Insights View to include only data from the parameters set. Filters include:
Age Range: Filter by messages where the author was classified into one age range. The options are 0-17, 18-24, 25-34, 35-44, 45-54, or 55+
Technology: Filter by messages that were posted on mobile or web. This only works with X messages. Applying this filter effectively filters the view to X only
Mobile OS: Filter by messages that were posted on Android or iOS. This only works with X messages. Applying this filter effectively filters the view to X only
Clicking trend charts and components towards the top of the Performance Tab continues to drill it down to individual messages.
Once you add a filter, you can see it in the filter menu, depending on the type. To remove a filter, uncheck the appropriate box or click Clear or Clear All.
Advanced Filtering FAQs
Will my filters persist between sessions or Topics?
Filters don't persist between sessions or topics. They get reset to default.
What exactly is filtered when I click on a component?
All components of the Insights View are filtered, including messages in the Messages Tab.
How does clicking terms in the Conversation Tab work differently than typing in keywords directly into the message search?
When clicking on terms within the Conversation Tab, the query is combined so that every clicked term must be present in a message in order to be included in the data set. As an example, if I click on "Seattle", "Seahawks" and "Earl Thomas", all presented messages will contain all three terms. This is different than searching for these three terms via Message Search, as that method would only require a message to contain one of the terms.
I want to view the raw messages around a given segment. How do I do that now?
You can click to filter and then navigate to the Messages Tab to view messages making up that component. All filters apply directly to the Messages Tab.