Advanced Filtering is a key component of Sprout’s Listening platform. It allows you to quickly and easily pick through data to uncover insights and perform research around campaigns, themes and other data segments. Advanced Filters can be triggered in one of two ways.
You can set filters in any of the following sections of Topic Insights. Setting a section filter applies that change to all Topic Insights tabs, enabling you to perform an iterative analysis of your data without having to read the individual messages that have been pulled in by your Topic. These types of filters can be set in the following sections:
Performance Tab: Network Overview.
Conversation Tab: Word Cloud, Related Keywords & Hashtags, Conversation Overview.
Demographics Tab: Age and Gender Breakdown, Device Demographics, Profile Overview, Locations, Locations Overview.
Themes Tab: Themes Overview.
Right Panel Filters
Advanced Filters live in the right panel of Topic Insights. You can select filters for parameters including content type, message type, sentiment, demographics and technology. Selecting any of those filters will adjust the entire Insights View to include only data from the parameters set. Filters include:
Content Type: Identify whether you want to see text only, links, photos and/or video.
Message Type: Identify whether you want to see messages, mentions and/or shares.
Sentiment: Filter by messages that were classified as positive, negative or were unrated because sentiment could not be determined.
Gender: Filter by messages where the author was classified as male, or female.
Age Range: Filter by messages where the author was classified into one age range. The options are 0-17, 18-24, 25-34, 35-44, 45-54, or 55+.
Technology: Filter by messages that were posted on mobile or web. This only works with Twitter messages. Applying this filter effectively filters the view to Twitter only.
Mobile OS: Filter by messages that were posted on Android or iOS. This only works with Twitter messages. Applying this filter effectively filters the view to Twitter only.
Clicking on trend charts and components towards the top of the Performance Tab will continue to drill down to individual messages.
Once a filter has been added, you will be able to see it in the right panel, reflected either under Advanced Filters or Message Search Filters, depending on the type. To remove, simply uncheck the appropriate box or click Clear all under Included Filters.
Advanced Filtering FAQs
Will my filters persist between sessions or Topics?
Filters do not persist between sessions or topics. They will be reset to default.
What exactly is filtered when I click on a component?
All components of the Insights View will be filtered, including messages in the Messages Tab.
How does clicking terms in the Conversation Tab work differently than typing in keywords directly into the message search?
When clicking on terms within the Conversation Tab, the query will be combined so that every clicked term must be present in a message in order to be included in the data set. As an example, if I click on "Seattle", "Seahawks" and "Earl Thomas", all presented messages will contain all three terms. This is different than searching for these three terms via Message Search, as that method would only require a message to contain one of the terms.
I want to view the raw messages around a given segment. How do I do that now?
You can click to filter and then navigate to the Messages Tab to view messages making up that component. All filters apply directly to the Messages Tab.
Does Advanced Filtering work in Sprout Listeners?
Sprout Listeners does not support Advanced Filtering.