Content Calendar

New to Sprout Social? Learn more about Sprout's social media calendar here.

Sprout’s Content Calendar enables you to visualize and manage your social campaigns. Whether you’re on a large team and need to collaborate more effectively, or you’re a one-person show and want to see all of your planned messages at a glance, the Content Calendar gives you the big picture and provides one place to manage each individual post.

This article contains the following sections:

• Content Calendar Overview
• Content Calendar Views
• Internal Content Calendar Comments
• Content Calendar Notes
• Content Calendar FAQs

Content Calendar Overview

To navigate to the Calendar, click Publishing in the left menu bar, and then click Calendar at the top of the left navigation bar.

 

Customize the date range by clicking the date range selector in the upper-left corner of the Calendar. Use the Filter Menu to filter by Sources, Content Types and Tags.

Download or send a PDF of the calendar by clicking Share at the top of the screen.

Note: Users on Professional and Advanced plans can filter by Tags at the top of the right panel, as well as perform bulk scheduling of posts. To learn more about bulk scheduling, check out this helpful article.

Content Calendar Views

Sprout’s Calendar offers three separate views: List, Week and Month.

New to Sprout Social? Learn more about Sprout's social media calendar here.

Toggle between these in the upper-right corner of the Calendar. In List and Week views, clicking hides the daily message volume bars. Click  and then click Toggle Volume Chart to show the daily message volume bars.

Note: Unpublished posts don't appear in the Content Calendar.

List View

This view is best when you want an idea of the order your posts will be released. Messages in List View display whether they are Scheduled, Queued or Sent in the upper-left corner of the message. If applicable, Drafts and messages pending approval appear with extra visual indicators.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

You can duplicate Queued messages by clicking 

To manage queued content, visit the Sprout Queue section in the left navigation bar. You can also share your list view with stakeholders and team members. For more information, see Calendar Link Sharing.

Week View

The week view makes it easy to identify gaps on a day-by-day basis within your Content Calendar.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

Month View

For insight into your broader content strategy, use the Month view, to see each day of the month with counts for posts across networks, enabling you to spread posts apart more effectively and add or remove content to form a more well-rounded social strategy.

When you click on the network post counts for a given day, a preview of the messages set for release on that day appear.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

Note: Users on Professional and Advanced plans can hover over  to see tags applied to posts.

Calendar Conversations

New to Sprout Social? Learn more about Sprout's social media calendar here.

You can discuss messages with your teammates before they’re published through the Calendar. For example, you might see a piece of media in Scheduled, Drafts or Queued in your Publishing Calendar that doesn’t quite fit your brand standards. 

 

To learn more about Conversations, see this article.

Content Calendar Notes

From the List and Week view of the Content Calendar, you can add relevant notes. Notes are a great way to share ideas with your team, call out anything happening during a particular day or week and to provide extra details for anyone scheduling or reviewing content.

Note: Any notes you add to the Content Calendar are viewable by everyone in the Group. 

For example, you might be running a holiday campaign during the first two weeks of December. However, you might have one day that’s reserved for a flash sale that you’re promoting. You could add a note to your Content Calendar to ensure your team knows why more posts are scheduled during that day. Or, you could add a note if you’ve got an idea for a post, but aren’t sure when to schedule it. 

If you create a note that relates to a particular campaign or content type, you can add an internal tag to the note. This way, you and your team can see which notes relate to particular scheduled posts to stay more organized. Additionally, you can update the color of your notes using the drop down at the top of the note pop-up for easy classification.

You can send notes directly to Compose by clicking . The body of the note gets added to the text box in Compose.

 

You can tag your notes by expanding them in the Content Calendar, delete them, copy them or edit them whenever you need.

Content Calendar FAQs

Which Calendar views display Sent messages?
Sent Messages can be viewed in List and Week views; they aren't displayed in Month view. 

I'm editing a post from the Calendar. What happened to the Stamp icon?
You can only initiate approval requirements when a message is originally created in Compose.