Content Calendar

New to Sprout Social? Learn more about Sprout's social media calendar here.

Sprout’s Content Calendar enables you to visualize and manage your social campaigns. Whether you’re on a large team and need to collaborate more effectively, or you’re a one-person show and want to see all of your planned messages at a glance, the Content Calendar gives you the big picture and provides one place to manage each individual post.

This article contains the following sections:

• Content Calendar Overview
• Content Calendar Views
• Internal Content Calendar Comments
• Content Calendar FAQs

Content Calendar Overview

To navigate to the Calendar, click Publishing in the left menu bar, and then click Calendar at the top of the left navigation bar.

 

Customize the date range by clicking the timeframe selector in the upper-left corner of the Calendar. Filter by profiles, Content Types and Tags in the right panel.

Download or send a PDF of the calendar by clicking Export at the top of the right panel. 

Note: Users on Professional and Advanced plans can filter by Tags at the top of the right panel, as well as perform bulk scheduling of posts. To learn more about bulk scheduling, check out this helpful article.

Content Calendar Views

Sprout’s Calendar offers three separate views: List, Week and Month.

New to Sprout Social? Learn more about Sprout's social media calendar here.

Toggle between these in the upper-right corner of the Calendar. In List and Week views, clicking hides the daily message volume bars. Click  and then click Toggle Volume Chart to show the daily message volume bars.

List View

This view is best when you want an idea of the order your posts will be released. Messages in List View display whether they are Scheduled, Queued or Sent in the upper-left corner of the message. If applicable, Drafts and messages pending approval are displayed with extra visual indicators.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

You can duplicate Queued messages by clicking 

To manage queued content, visit the Sprout Queue section in the left navigation bar. You can also share your list view with stakeholders and team members. For more information, see Calendar Link Sharing.

Week View

The week view makes it easy to identify gaps on a day-by-day basis within your Content Calendar.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

Month View

For insight into your broader content strategy, use the Month view, to see each day of the month with counts for posts across networks, enabling you to spread posts apart more effectively and add or remove content to form a more well-rounded social strategy.

When you click on the network post counts for a given day, a preview of the messages set for release on that day appear.

Click an image thumbnail to expand the preview. With scheduled messages you can:

• Make edits to the post, by clicking
• Send the post immediately, by clicking
• Delete the post, by clicking
• Duplicate the post, by clicking
• Preview the post, by clicking
• View all Approval Activity by clicking

Note: Users on Professional and Advanced plans can hover over  to see tags applied to posts.

Internal Content Calendar Comments

New to Sprout Social? Learn more about Sprout's social media calendar here.

You can discuss messages with your teammates before they're published through the calendar. For example, you might see a piece of media in Scheduled, Drafts or Queued in your Publishing Calendar that doesn't quite fit your brand standards. Leave a comment to your team member to discuss and potentially change the media.

To leave an internal comment:

1. Navigate to Publishing.
2. Locate the message you want to leave a comment on.
3. Click or .
   
4. Enter the comment to your teammate. 
5. Enter the names of the users you want to notify from the Tag users to notify section.
6. Click Submit Comment. 
   

The user you selected receives a notification to make the update.

Content Calendar FAQs

Which Calendar views display Sent messages?
Sent Messages can be viewed in List and Week views; they aren't displayed in Month view. 

I'm editing a post from the Calendar. What happened to the Stamp icon?
You can only initiate approval requirements when a message is originally created in Compose.