Content Calendar

New to Sprout Social? Learn more about Sprout's social media calendar here.

Sprout’s Content Calendar enables you to visualize and manage your social campaigns. Whether you’re on a large team and need to collaborate more effectively, or you’re a one-person show and want to see all of your planned messages at a glance, the Content Calendar gives you the big picture and provides one place to manage each individual post.

This article contains the following sections:

Content Calendar Overview

To navigate to the Calendar, click Publishing in the left menu bar, and then click Calendar at the top of the left navigation bar.

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Customize the date range by clicking the date range selector in the upper-left corner of the Calendar. Use the Filter Menu to filter by Sources, Content Types and Tags.

Download or send a PDF of the calendar by clicking Share at the top of the screen.

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Note: Users on Professional and Advanced plans can filter by Tags at the top of the right panel, as well as perform bulk scheduling of posts. To learn more about bulk scheduling, check out this helpful article.

Content Calendar Views

Sprout’s Calendar offers three separate views: List, Week and Month.

New to Sprout Social? Learn more about Sprout's social media calendar here.

Toggle between these in the upper-right corner of the Calendar. In List and Week views, clicking Another_X_to_Clear_All_from_Publishing.pnghides the daily message volume bars. Click Smart_Inbox_Overflow_Menu.png and then click Toggle Volume Chart to show the daily message volume bars.

Note: Unpublished posts don't appear in the Content Calendar.

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List View

This view is best when you want an idea of the order your posts will be released. Messages in List View display whether they are Scheduled, Queued or Sent in the upper-left corner of the message. If applicable, Drafts and messages pending approval appear with extra visual indicators.

Click an image thumbnail to expand the preview. With scheduled messages you can:

  • Make edits to the post, by clicking Hollow_Edit.png
  • Send the post immediately, by clicking Send_Now.png
  • Delete the post, by clicking Hollow_Trash_Bin.png
  • Duplicate the post, by clicking Hollow_Duplicate.png
  • Preview the post, by clicking Preview_Eye.png
  • View all Approval Activity by clicking Hollow_Approval_Activity.png
  • Reschedule a post by clicking Screen_Shot_2021-08-20_at_11.23.45_AM.png
  • Duplicate Queued messages by clicking Hollow_Duplicate.png

To manage queued content, visit the Sprout Queue section in the left navigation bar. You can also share your list view with stakeholders and team members. For more information, see Calendar Link Sharing.

Week View

The week view makes it easy to identify gaps on a day-by-day basis within your Content Calendar. You can view all weeks 13 months prior to the current week and 13 months ahead of the current week.

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Click an image thumbnail to expand the preview. With scheduled messages you can:

  • Make edits to the post, by clicking Hollow_Edit.png
  • Send the post immediately, by clicking Send_Now.png
  • Delete the post, by clicking Hollow_Trash_Bin.png
  • Duplicate the post, by clicking Hollow_Duplicate.png
  • Preview the post, by clicking Preview_Eye.png
  • View all Approval Activity by clicking Hollow_Approval_Activity.png
  • Reschedule a post by clicking Screen_Shot_2021-08-20_at_11.23.45_AM.png

Month View

For insight into your broader content strategy, use the Month view, to see each day of the month with counts for posts across networks, enabling you to spread posts apart more effectively and add or remove content to form a more well-rounded social strategy. You can see your Month view for 13 months prior to the current month, and 13 months in the future of the current month.

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When you click on the network post counts for a given day, a preview of the messages set for release on that day appear.

Click an image thumbnail to expand the preview. With scheduled messages you can:

  • Make edits to the post, by clicking Hollow_Edit.png
  • Send the post immediately, by clicking Send_Now.png
  • Delete the post, by clicking Hollow_Trash_Bin.png
  • Duplicate the post, by clicking Hollow_Duplicate.png
  • Preview the post, by clicking Preview_Eye.png
  • View all Approval Activity by clicking Hollow_Approval_Activity.png
  • Reschedule a post by clicking Screen_Shot_2021-08-20_at_11.23.45_AM.png

Note: Users on Professional and Advanced plans can hover over Tag.png to see tags applied to posts.

Calendar Conversations

New to Sprout Social? Learn more about Sprout's social media calendar here.

You can discuss messages with your teammates before they’re published through the Calendar. For example, you might see a piece of media in Scheduled, Drafts or Queued in your Publishing Calendar that doesn’t quite fit your brand standards. 

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To learn more about Conversations, see this article.

Content Calendar Notes

From the List and Week view of the Content Calendar, you can add relevant notes. Notes are a great way to share ideas with your team, call out anything happening during a particular day or week and to provide extra details for anyone scheduling or reviewing content.

Note: Any notes you add to the Content Calendar are viewable by everyone in the Group. 

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For example, you might be running a holiday campaign during the first two weeks of December. However, you might have one day that’s reserved for a flash sale that you’re promoting. You could add a note to your Content Calendar to ensure your team knows why more posts are scheduled during that day. Or, you could add a note if you’ve got an idea for a post, but aren’t sure when to schedule it. 

If you create a note that relates to a particular campaign or content type, you can add an internal tag to the note. This way, you and your team can see which notes relate to particular scheduled posts to stay more organized. Additionally, you can update the color of your notes using the drop down at the top of the note pop-up for easy classification. You can add notes up to 13 months in advance.

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You can send notes directly to Compose by clicking Screen_Shot_2021-04-08_at_9.01.53_AM.png. The body of the note gets added to the text box in Compose.

 

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You can tag your notes by expanding them in the Content Calendar, delete them, copy them or edit them whenever you need.

Content Calendar FAQs

Which Calendar views display Sent messages?
Sent Messages can be viewed in List and Week views; they aren't displayed in Month view. 

I'm editing a post from the Calendar. What happened to the Stamp icon?
You can only initiate approval requirements when a message is originally created in Compose. 

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