February 2025
Breaking Ground is back!
Join us for an exclusive 60-minute virtual event with extended Q&A to explore the future of influencer marketing. Discover how Sprout Social’s exciting innovations can help you identify the right influencers with AI-powered insights, build authentic partnerships and measure meaningful ROI—all while staying ahead of industry trends.
Releases this month
- February 3 - Employee Advocacy Share Again reminders
- February 4 - Employee Advocacy Disable Story Suggestions
- February 4 - Threads in Reporting
February 3, 2025
Increase your number of active Employee Advocacy users with Reminders and expand your reach
Easily find and re-engage inactive users by strategically nudging them to come back to Employee Advocacy and share stories to their networks using Share Again Reminders. The updated Reminder system proactively identifies and contacts inactive readers, encouraging them to re-engage with Advocacy. This feature empowers admins to maintain high levels of program engagement and minimizes the need for repetitive communications.
Learn more about using Employee Advocacy Share Again Reminders with this how-to.
February 4, 2025
Curate Employee Advocacy Content with Ease
Now, you have the power to tailor your content suggestion workflow in Advocacy. By selecting to only accept submissions from employees with higher-level Contributor roles, you can guarantee that only the most relevant and high-quality content makes it to the story creation stage.
Learn more about content in Employee Advocacy in this article.
February 4, 2025
Track Your Threads Performance in Sprout
Threads metrics are now available in Sprout’s reporting (currently in Beta). With the new Threads Profiles Report, you can access profile-level insights under Profiles by Network. Plus, Threads engagement data is now included in the Profile Performance Report, appearing in the Performance Summary, Engagement, and Profiles widgets. You can also customize your view by adding Threads Profiles widgets to My Reports. Please note that Follower Count is not included in this Beta, as the Threads API currently provides inaccurate data. Meta is aware of the issue and working on a fix, but there is no timeline for resolution.
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