February 2025
Table of Contents
Did you miss Breaking Ground: Influencer Edition?
This event was wall-to-wall AI sneak peeks, influencer marketing campaign strategies, and a thought-provoking panel featuring experts from YouTube, Kroger, and the grocery giant’s creator partner Katie of @soberishmom. Watch the recording now to learn about all things influencer marketing
Releases this month
- February 3 - Employee Advocacy Share Again reminders
- February 4 - Employee Advocacy Disable Story Suggestions
- February 4 - Threads in Reporting
- February 10 - Case Quick Actions
- February 19 - Autocomplete Third-Party Private Messages
- February 24 - Agentforce Integration
February 3, 2025
Increase your number of active Employee Advocacy users with Reminders and expand your reach
Easily find and re-engage inactive users by strategically nudging them to come back to Employee Advocacy and share stories to their networks using Share Again Reminders. The updated Reminder system proactively identifies and contacts inactive readers, encouraging them to re-engage with Advocacy. This feature empowers admins to maintain high levels of program engagement and minimizes the need for repetitive communications.
Learn more about using Employee Advocacy Share Again Reminders with this how-to.
February 4, 2025
Curate Employee Advocacy Content with Ease
Now, you have the power to tailor your content suggestion workflow in Advocacy. By selecting to only accept submissions from employees with higher-level Contributor roles, you can guarantee that only the most relevant and high-quality content makes it to the story creation stage.
Learn more about content in Employee Advocacy in this article.
February 4, 2025
Track Your Threads Performance in Sprout
Threads metrics are now available in Sprout’s reporting (currently in Beta). With the new Threads Profiles Report, you can access profile-level insights under Profiles by Network. Plus, Threads engagement data is now included in the Profile Performance Report, appearing in the Performance Summary, Engagement, and Profiles widgets. You can also customize your view by adding Threads Profiles widgets to My Reports. Please note that Follower Count is not included in this Beta, as the Threads API currently provides inaccurate data. Meta is aware of the issue and working on a fix, but there is no timeline for resolution.
February 10, 2025
Case management just got faster
We've introduced Case Quick Actions to help agents complete common tasks with fewer clicks, making triage in the Cases area more efficient. The Three Dot (…) Overflow menu on case cards in the case feed now includes Assign to Me and Close Case actions, with Close Case disabled if the case is already closed. Additionally, when viewing a case, the header bar now features a Close Case action, allowing agents to update the case status instantly. These improvements make it easier to manage and resolve cases quickly.
February 19, 2025
Auto-Mark Private Messages Handled by Third-Party Platforms as Complete
You can now automatically mark private messages handled by third-party platforms, like bots or marketing tools, as complete in your Smart Inbox. This reduces clutter and helps agents focus on relevant conversations. Available for Facebook and Instagram, the setting is off by default and can be enabled in the Automations section of Inbox Settings.
Learn more about this setting with this overview.
February 24, 2025
Take your customer service to the next level with AI-powered case summaries in Salesforce
Sprout now offers an add-on for our Service Cloud integration, enabling AI-generated summaries to enhance case management workflows. With the new Agentforce Actions, you can quickly summarize customer interactions across social and other channels, accelerating resolution time and personalizing responses. Learn more about using the Agentforce integration here.
