How do I use the Threads Profiles Report?

Sprout’s Threads Profiles Report helps you understand your audience and how they engage with your content.  Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.

Customizing the report

Use the filter groups in the Filter Menu to select the profiles you want to view data for throughout the report.

You can also compare custom date ranges in the Threads Profiles Report. With Premium Analytics you can compare non-contiguous date ranges or date ranges of different lengths. For example, if you wanted to see how a recent campaign compared to a campaign that occurred at a different time the year prior, you could compare these two date ranges in this report.

Performance Summary 

This section provides your key profile performance metrics for the reporting period including profile views, engagements, and shares.

Profile Views: The number of times your profile was viewed.

Engagements: The sum of likes, comments, and shares of your videos during the reporting period. 

Shares: The total number of shares of your posts.

Audience Growth

See how your audience grew during the reporting period.

Followers: The number of Threads followers you had as of the last day of the selected time period.

Net Follower Growth: The net number of followers acquired.

Publishing Behavior

View the different types of posts you published during the selected time period.

Published Carousels: The number of posts that contain a carousel of photos and/or videos.

Published Videos: The number of posts that contain one or more videos.

Published Photos: The number of posts that contain one or more photos, but no videos.

Published Text: The number of posts that contain only text.

Post Performance

Review how your audience interacted with your posts.

Likes: The number of times users liked your posts.

Replies: The number of times users replied to your posts.

Shares: The total number of shares of your posts.

Engagements

See how people are engaging with your posts during the reporting period.

Likes: The number of times users liked your posts.

Replies: The number of times users replied to your posts.

Shares: The total number of shares of your posts.

Audience Demographics

Review your audience demographics as of the last day of the selected time period.

Audience by Age: The percentage of followers in each age group based on the user-provided information in their profile.

Audience by Gender: The percentage of followers by gender based on the user-provided information in their profile.

Audience Top Countries: The number of followers located in each country.

Audience Top Cities: The number of followers located in each city.

Profiles

Review your aggregate profile metrics from the reporting period.

Followers: The number of Threads followers you had as of the last day of the selected time period.

Net Follower Growth: The net number of followers acquired.

Published Posts: The number of posts and quotes published to the profile.

Profile Views: The number of times your profile was viewed.

Engagements: The sum of likes, comments, and shares of your videos during the reporting period.