Upcoming Instagram Personal Profile Deprecation - October 2024
What is happening?
On October 2, 2024, Sprout Social will remove the option to connect an Instagram personal profile to Sprout. All Instagram Personal Profile functionality will be deprecated.
On October 9th, 2024 the ability to view sent posts and manage Sproutlink will be removed for Instagram personal profiles.
On November 18th, 2024, all Instagram Personal Profile functionality will be deprecated.
This includes the following functionality:
- Connecting and reauthorizing an Instagram personal profile
- Viewing sent posts on the calendar for Instagram personal profiles
- Managing Sproutlink for an Instagram personal profile
- Creating and scheduling posts via Sprout's mobile workflow for Instagram personal profiles
Why is this happening?
Meta is deprecating the Instagram Basic Display API that powers Instagram Personal Profile functionality within Sprout.
What is an Instagram personal profile?
Instagram allows you to create two types of accounts: professional and personal. There are two types of professional accounts: Business and Creator. These professional accounts offer many more capabilities natively and within the API. Personal profiles are typically used for personal use cases & do not offer any type of advanced tools.
The good news? Switching to a Business or Creator account offers numerous advantages. You can see in the table below the many features that are offered for Business and Creator accounts as compared to Personal accounts once the Personal profile feature is deprecated.
| Capability | Personal | Professional | ||
| Business | Creator | |||
| Sprout | Publish posts directly to IG | x | x | |
| Publish stories directly to IG | Can use mobile worfkflow | x | ||
| View post analytics | x | x | ||
| Boost content | x | x | ||
| Customer Care capabilities in Sprout (replies, messaging, etc) | x | x | ||
| Sproutlink | x | x | ||
| Native Instagram | Create content | x | x | |
| Add CTA buttons on profile | x | x | ||
| Label on profile listing your specialty/industry | x | x | ||
| Detailed insights into demographics & other metrics | x | x | ||
| Access to trending audio | x | x - certain sounds limited for business | ||
What can I do?
Many profiles connected as an Instagram personal profile in Sprout are Creator or Business accounts. You're encouraged to connect these profiles in Sprout as a Business or Creator account to optimize the value they receive from Sprout. To connect, you'll need to ensure you have upgraded to a Professional Instagram account and you have a Facebook Page associated with your profile.
Comments 0 comments
Article is closed for comments.
