How do I enable and use AI Industry Themes?

Social Listening provides valuable information about your brand, campaigns, and the overall industry. By enabling AI Industry Themes, you can use Sprout's AI to uncover even deeper, industry-specific knowledge and take your insights to the next level.

This article contains:

• Industries and Themes included
• Creating a new topic
• Adding Industry Themes to an existing topic
• Viewing Themes data
• Viewing Messages with the Theme
• Turning off Industry Themes
• FAQs

Industries and Themes Included

Three industries are included in this release:

• Healthcare

• Higher Education

• Retail

• Food and Beverage

Within these industries, the following themes are included:

• Healthcare

  • COVID-19

  • Facilities

  • Inquiries

  • Insurance and Billing

  • Patient Feedback

  • Prescriptions and Medication

  • Privacy and Security

  • Staff

  • Symptoms and Diagnosis

• Higher Education

  • Admission

  • Alumni

  • Athletics

  • Campus Safety

  • Faculty

  • Graduation

  • Students

• Retail

  • Products

  • Brand Image

  • Price and Discounts

  • Store Experience

  • Online Experience

  • Shipping and Returns

• Food and Beverage
  • Service and Experience
  • Pricing and Discounts
  • Food or Beverage
  • Restaurant Experience

Getting Started

To start, access Social Listening. You can use Industry Themes by creating a new Topic or adding themes to an active Topic.

Creating a new topic

Navigate to Listening > +Create Topic or choose from a template.

To create your Topic Query:

1. Add Topic Title and (optional) Topic Description.
2. Select your network sources.
3. Craft your query using operators like Word or Phrase, Proximity Match, Hashtag, etc…
4. Add new keyword groups using And/Or operators as needed
5. (Optional) Exclude any keywords.
6. Add Themes in the Themes box. Themes are optional. To add an Industry Theme, select your industry from the drop-down. To add your own manual Theme, click +New Theme.

     7. Make any other optional selections like exclusions or filters.

     8. Click Preview Topic to see messages pulled into your Query.

     9. Include/exclude keywords from your query by highlighting a word or phrase within a message and choosing to Include the keyword(s) or Exclude the keyword(s) as a filter.

    10. Click Start Listening to run your Query and pull in Topic Insights.

Add Industry Themes to an existing Topic

Navigate to Listening > click the three-dot overflow menu icon next to your existing Topic > Edit

To add Industry Themes to your Topic Query:

1. Add Themes in the Themes box. Themes are optional. To add an Industry Theme, select your industry from the drop-down. To add your own manual Theme click +New Theme.

     2. Click Preview Topic to see messages pulled into your Query. 

     3. Include/exclude keywords from your query by highlighting a word or phrase within a message and choosing to Include the keyword(s) or Exclude the keyword(s) as a filter.

Viewing Themes data

To view Themes data, choose the Themes tab and view the Themes Scorecard. Here you see data related to all your Themes. Themes chosen by AI through Industry Listening Aspects will show that classification in the Theme Group column and are differentiated with the AI Hand branding.

To hide any Themes, click the Themes filter and remove the theme(s) you want to hide from your list.

Viewing Messages with the Theme

You can view Messages related to a Theme through the Messages tab or through Message Explorer.

View Messages in the Messages Tab

Select the Messages tab and view all messages within that Theme.

View Messages in Message Explorer

Within the Themes tab, click on a Theme to view messages within only that Theme.

Turning off Industry Themes

To turn off Industry themes for your topic, select Edit in the overflow menu at the top to go back into Query Builder. Remove the Industry Theme from your Themes in Query Builder and save your Query.

FAQs

Will any other industries be added?

Yes, we plan to add more industries.

What if I have my own manual themes with the same name as these AI industry themes?

Your manual themes won't be altered – if you have manual themes of the same name as the AI industry themes from the industry you selected, you’ll see both. But, the AI industry theme will automatically apply to related messages in your Topic, while the manual one needs to be manually added. You may see double for them, but the AI theme will be identified with AI branding.

I want to remove one of the AI Industry Theme from some messages. Can I do that?

Right now the Themes can't be customized or removed from messages. They are either on or off. If you wish to remove a specific AI theme from the Topic, you can do so from the Themes filter in the top of the Topic.

How long does it take to update my Topic with an Industry Theme?

When this feature is enabled in an active Topic, the AI Industry Themes will only apply to messages on the day of enablement moving forward. They won't apply to historical messages in active Topics. The expected time to update your Topic is expected to be <1 minute depending on your Topic size.

What happens if I change my AI Industry Theme from one to another?

• You can change your AI Industry Theme at any time. If you change the AI Industry Theme in your Topic, the historical messages that were previously applied from the original AI Industry Theme won't be re-applied with the new AI Industry Theme (ex. updating the AI Industry Theme in your Topic from Healthcare to Higher Education).

• Any historical messages that didn't have the previous AI Industry Theme applied can have the new AI Industry applied. Any available messages from the day of enablement moving forward will have the new AI Industry Theme applied.