Google Business Messages Deprecation - July 2024

Google has announced they are deprecating Google Business Messages on July 31st and agent and location verifications are no longer available as of May 22nd. 

What does that mean for me?

You’ll no longer receive Google Business Messages in your Smart Inbox, and you won’t be able to create new agent profiles or add locations to existing profiles in Sprout due to this deprecation by Google.

Do these changes only impact Sprout Social?

No, these changes impact all Google Business Messages users.

Important Dates

May 22nd: Agent and location verifications are no longer available

July 1st: Brand new conversations will no longer be received in Google Business Messages, though you can continue existing conversations

July 15th: You’ll stop receiving any messages from existing conversations

July 26th: The integration will no longer be Supported in Sprout

July 31st: The API service will be discontinued altogether by Google

If you have any questions or need more info, feel free to reach out to our support team or your Sprout representative. We’re here to help!