Inconsistencies with Total Impressions for Instagram

According to Meta, the profile-level values for both Impressions and Organic Impressions provided by Meta’s APIs may sometimes be inconsistent with the same values provided within Meta’s reporting tools. Meta has acknowledged these discrepancies, but has not yet provided a timeline for resolution. 

If you notice significant differences between the Instagram Impressions and Organic Impressions values available in Sprout and those available in Meta reporting tools, Sprout currently doesn't have a solution, as backfilling data will only return the same incorrect values. Reach out to our Support team if you have any additional concerns or would like further review of your metrics.


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