Facebook Metric Deprecation - March 2024

Facebook announced that they are deprecating a number of Page-level metrics, both in their API for partners like Sprout, as well as in their native reporting.

There are other impacts from Facebook's decision as well. Get more insight into the April 2024 deprecations here.

Facebook is deprecating the following metrics on March 14, 2024 to enhance the quality of the metrics they currently provide for the new Pages experience:

• Audience by Age
• Audience by Gender
• Audience by Top Cities
• Audience by Top Countries
• People Engaged by Age
• People Engaged by Gender
• People Engaged Top Cities
• People Engaged Top Countries
• For Premium Analytics users only:
  • Logged In Page Views
  • Logged Out Page Views
  • Mobile Place Checkins
  • Average Daily Page Views per Page
• Average Unique Shares per Post
• Unique Shares
• Average Unique Reactions per Post
• Unique Reactions
• Average Unique Comments per Post
• Unique Comments
• Average Unique Answers per Post
• Unique Answers
• Average Users Talking About This per Post
• Users Talking About This
• Average Fan Paid Reach per Post
• Fan Paid Reach
• Fan Paid Impressions
• Fan Organic Impressions
• Non-Fan Paid Impressions
• Non-Fan Organic Impressions

Learn more about Facebook's reasoning in their announcement here and in their developer's changelog.

How will this deprecation affect my Sprout account?

On March 7, 2024 the metrics listed above are no longer available in Sprout affecting the Demographics tab within the Facebook Pages Report for both Sprout users and Premium Analytics users.

For all customers, you'll no longer see the People Engaged widget or the Page Follower Demographics widget.

Note: These metric deprecations do NOT impact any totals that appear in your reporting.

If you're a Premium Analytics user, these additional widgets are affected.

• Performance Summary Widget & Pages Tab
  • This widget and tab no longer include:
    • Logged In Page Views
    • Logged Out Page Views
    • Average Daily Page Views per Page
    • Mobile Place Checkins
    • Page Content Activity
• Impressions Widget
  • This widget no longer includes:
    
    • Page Views
    • Average Daily Page Views per Page
• Post & Tag Performance Reports & Widgets
  • These widgets no longer include:
    • Unique Shares/Average Unique Shares Per Post
    • Unique Reactions / Average Unique Reactions Per Post
    • Unique Comments / Average Unique Comments Per Post
    • Unique Answers / Average Unique Answers Per Post
    • Users Talking About This
    • Fan Paid Reach / Average Fan Paid Reach per Post
    • Fan Paid Impressions
    • Fan Organic Impressions
    • Non-Fan Paid Impressions
    • Non-Fan Organic Impressions