January 2024

Releases this month:

January 10, 2024

Influence your boosting strategy with Facebook posts highlighted on the Publishing Calendar

Sprout now automatically highlights the Facebook post with the highest lifetime engagement of all Facebook profiles within your Group. You no longer have to spend time searching for their highest performing post to boost. From the Week and Month view, the calendar showcases the Top Post from the last 30 days.


Learn more about boosting Facebook posts in Sprout with this overview.

January 16, 2023

Jumpstart engagement with X and LinkedIn Stories in Advocacy with native Likes

Now when Readers like X or LinkedIn Stories in Employee Advocacy, those Likes appear natively. With this enhancement, Readers can amplify posts in a more lightweight way, giving your teams more options to advocate.


Learn how to share Stories in Advocacy in this overview.

January 17, 2024

Get instant insight into your Listening Topics with comparison metrics

Now comparison metrics appear for the Topic Summary when you select a date range in your Listening Topics. See your performance at-a-glance, no manual calculations needed.


Learn more about Listening Topic Insights in this overview.

January 18, 2024

Optimize your campaigns with more granular link tracking options

For Advanced and Enterprise Plans only: Now you have more flexibility when creating URL tracking parameters. Expanded link tracking settings are now found under Settings > Publishing > Link Tracking. Plus, choose from a saved parameter set or edit individual settings when you’re customizing a link in Compose.

Note: This feature is currently being rolled out. You'll see this feature once it's available in your account.


Learn how to set up URL tracking in this guide.

January 25, 2024

Prioritize and alert on messages for high follower counts and verification status

Previously, when adding Follower Count and Verified Profile Criteria for Automated Rules, you could only apply this criteria to X profiles and Facebook users that were Pages. Now these criteria include Instagram and LinkedIn.

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When configuring Follower Count and Verified Profile Criteria for Instagram and LinkedIn you can create automatic tagging, Case creation and escalation via email or push notifications.

Learn more about creating Automated Rules with this overview.

January 29, 2024

Power up your Advocacy engagement by sharing your video Stories to even more networks

Previously, Advocacy customers could only share video Stories to LinkedIn. With this update, you can now share video Stories to X, Facebook Business Pages or Instagram Business Profiles to drive more engagement with your Advocacy content.


Learn more about media in Employee Advocacy in this overview.

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