Facebook Competitors Report
This report enables you to track fundamental metrics for any Facebook Page and compare against your own Pages. You can also benchmark your efforts against the average of the Pages being compared.
Note: You must have the Manage Competitor Profiles Reports feature permission to add competitor profiles to this report.
How Facebook Competitor Reporting Works
When you add a Facebook Page as a competitor, Sprout starts tracking the Page for changes in important activities like fan growth, posts, and comments. Sprout only surfaces your competitors' top posts. Once there's enough data to generate these metrics, you see them in the report. Sprout then stores this information indefinitely, so in the future you can compare trends over time.
This section breaks down Fan growth for each Page during the report period. Add up to 20 competitors using the dropdown menu in the upper left corner of the report.
Note: The 20 competitor limit for this report is per group.
Competitor Average metrics display the average values for all selected Pages. Metrics appear for competitors four days after adding them.
Fans: Total number of Facebook users who have liked each Page as of the last day of the report period.
Net Fan Growth: Net number of Fans gained within the report period.
This section breaks down the incoming and published messages for each Page. Metrics begin to appear for competitors within 24 hours of adding them.
Published Posts: Number of public posts published to each Facebook Page during the report period.
Received Messages: Number of comments and public stories Facebook users posted on the wall of each Facebook Page during the report period.
Stats by Page
This section lets you compare key metrics across all selected Facebook Pages. Metrics appear for competitor Pages within 24 hours of adding them.
Posts: Total of all posts published by each Page during the report period that were not photos or videos. Includes plain text, link, and all other Post types.
Photos: Number of photos published by each Page during the report period.
Videos: Number of videos published by each Page during the report period.
Engagements: Aggregate number of reactions, comments and shares on posts during the report period.
Engagements per Post: Average number of reactions, comments and shares for a single post during the report period.