LinkedIn Pages Report

Analyze and benchmark all of your LinkedIn page efforts with this report. Use this report to understand page-level activity and determine your highest performing Pages. Additionally, determine the impact of sponsored and organic content by comparing audience growth and message targeting.

LinkedIn Performance Summary

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This section summarizes your key statistics during the report period. Note that these stats only include organic activity.

Impressions: The number of times that all of your posts were displayed to a user during the reporting period. This doesn't include impressions when your posts are shared by other users. 

Engagements: Total number users engaged with your posts during the reporting period, including when they reacted to, commented on, shared or clicked on your post. 

Post Clicks: The number of times during the reporting period that users clicked on the link, media, more icon in the top-right corner or organization page from your post.

Audience Growth

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This section breaks down your follower growth during the report period.

Net Follower Growth: The net number of LinkedIn followers that your page acquired.

Organic Followers Gained: The number of new LinkedIn followers that your page acquired organically.

Paid Followers Gained: The number of new LinkedIn followers who followed your page acquired through Sponsored Content and/or Organization Follow Ads.

Followers Lost: The number of LinkedIn followers that unfollowed your page.

LinkedIn Publishing Behavior

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This section breaks out the updates you published during the report period.

Total Published Posts: The number of LinkedIn posts that you published to your page.

Published Photos: The number of posts that contain at least one photo but no video. This stat also includes posts with multiple photos.

Published Links: The number of posts that contain a link but no photo or video.

Published Text: The number of posts that only contain text.

Published Videos: The number of posts that contained a video.

LinkedIn Top Posts

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This section breaks out your top performing posts during the reporting period, including photos, links, text and videos.

Total Engagements: The total number of times that users engaged with your post during the post's lifetime including when they liked, commented, shared or clicked on your post.

Reactions: The total number of users who liked or reacted to your post during the post's lifetime.

Comments: The total number of times users commented on your post during the post's lifetime.

Shares: The total number of times users shared your post during the post's lifetime.

Post Clicks: The number of times during the reporting period that users clicked on the link, media, more icon in the top-right corner or organization page from your post.

LinkedIn Impressions

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This section helps you visualize trends in your content being viewed by the LinkedIn community. These stats show organic impressions only.

Impressions: The number of times that all of your posts were displayed to a user during the reporting period. This doesn't include impressions when your posts are shared by other users. 

Average Daily Impressions per Page: The average number of times that any content associated with your page was displayed to a user, per day and per page, during the reporting period. This doesn't include impressions when your posts are shared by users.

LinkedIn Engagement 

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This section helps you visualize trends in how your audience engages with your posts during the reporting period.

Total Engagements: Aggregate number of Likes, Comments, and Shares on your Company Shares.

Reactions: The total number of users who liked or reacted to your post during the post's lifetime.

Comments: The total number of times users commented on your post during the post's lifetime.

Shares: The total number of times users shared your post during the post's lifetime.

Post Clicks: The number of times during the reporting period that users clicked on the link, media, more icon in the top-right corner or organization page from your post.

Engagement Rate (per Impression): The reactions, comments, shares and post clicks as a percentage of profile impressions. This indicates how engaged users are with your brand.

Audience Demographics

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This section helps you understand the job functions of your followers.

Audience By Seniority Level: The number of your followers grouped by seniority level.

Audience Top Job Functions: The number of your followers grouped by job functions. Job functions are based on LinkedIn's standardized groupings of job titles.

LinkedIn Pages

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This section reviews your aggregate page metrics over a reporting period.

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