How do I use the Facebook Pages Report?
Sprout’s Facebook Page Report helps you understand your audience and how they engage with your content, both paid and organic. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.
Note: Facebook Page demographics are delayed 48-72 hours and only appear if there is data for 100 or more people.
Customizing the report
Use the filter groups in the Filter Menu to select the profiles you want to view performance data for.
This section breaks down your fan growth during the reporting period.
Fans: The number of users who liked your page as of the last day of the reporting period.
Net Page Likes: The number of users who liked your page (organic or paid) minus the ones who unliked your page.
Organic Page Likes: The number of new users who liked your page organically.
Paid Page Likes: The number of new users who liked your page after a paid promotion.
Page Unlikes: The number of users who unliked your page.
This section helps you measure how engaged people are with your brand. The Engagement Rate (per Impression) is the number of reactions, comments, shares, post link clicks and other post clicks during the reporting period as a percentage of profile impressions.
If you’re a Premium Analytics customer, you also have access to the Benchmarking tab. This feature gives you insight into how your Facebook performance compares to other Sprout users.
Facebook Benchmarking measures your Engagement Rate per Impression by Month and compares those metrics to the 25th, 50th, and 75th percentile performers on the network. You can also view your current overall ranking, as well as any change from the previous reporting period. Hover over the percentage change and performance ranking metrics to see more detail.
Sprout calculates your network benchmark by ranking Engagement Rate per Impression for all Facebook pages connected to Sprout. All data is anonymized, and customers will not be able to infer your owned Pages’ rankings.
Note: Benchmarking data ingest occurs over a 24-hour period, meaning that data for the current or previous day may not be complete. For best results, omit the current and previous days from the requested date range.