Sprout’s Instagram Profiles Report helps you understand your audience and how they interact with your content. Use this information to analyze your audience and build a publishing and engagement strategy that speaks to your brand’s demographics and drives performance.
Top Instagram Posts
This section shows your Top 3 media in the report period based on your Engagement Ratio (Likes, Comments, and Follower Count).
Engagements: Total number of times users interacted with this media. This is a sum of Likes and Comments.
This section breaks down your follower growth during the report period.
Total Followers: The total number of Instagram followers on the last day of the report period.
Actual Followers Gained: Net number of Instagram followers gained within the report period.
People that You Followed: Number of Instagram accounts you followed within the report period.
Follower insight: The percentage increase/decrease of your net new followers, since the previous equivalent date range.
This section breaks out the media you published during the report period.
Photos: Number of Media you sent that were photos.
Videos: Number of Media you sent that were videos.
Publishing Behavior Insight: The percentage increase/decrease of your total published media, since the previous equivalent date range.
Outbound Hashtag Performance
This section totals your hashtag usage during the report period and helps you contrast them with hashtags that drew the most engagement.
Most Used Hashtags: Lists the 10 hashtags you used the most on your media during the report period.
Most Engaged Hashtags: Lists the 10 hashtags that drew the most engagements (Likes and Comments) during the report period.
This section helps you visualize trends in how your followers engage with your Instagram media.
Likes: Number of Likes you received on your media during the report period.
Comments: Number of Comments you received on your media during the report period.
Engagements per follower: Total number of engagements divided by the number of followers at the end of the report period. Indicates how active your follower base is on Instagram.
Engagements per media: Total number of engagements divided by the number of media you sent. Indicates how engaging your media is.
Instagram Stats by Profile
This section allows you to compare all your Instagram profiles against each other.