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How do I use Automated Feed Publishing on the Professional and Advanced Plans?

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This feature requires the Professional, Advanced or Enterprise plans

You can manage your RSS Feeds directly in your Sprout settings with granular control, allowing you to share the most relevant content to your Threads, X, Bluesky, Facebook Business and LinkedIn Business profiles.

If you are on the Advanced plan or higher, you can create up to 30 RSS feeds per Group to publish from. If you are on the Professional plan, you can create up to 10 RSS feeds per Group. 


How do I create a new RSS Feed?

Note: You must have Publishing permission for the profiles you are looking to share to

  1. Navigate to your name in the lower left corner > Settings.
  2. Click Automated Feed Publishing under Publishing in the left navigation.
  3. Click +Add RSS Feed. The Add RSS Feed popup appears.
  4. Enter a descriptive Feed Name.
  5. Set the following Source options:
    • RSS Feed URL - copy and paste the URL of the RSS Feed you want to use.
    • Check for new items - select how often you’d like Sprout to check for new items. 
      • Advanced+ Plan users can choose from:
        • Every 5 minutes
        • Every 15 minutes
        • Every 30 minutes
        • Every hour
        • Every 4 hours
        • Every 8 hours
        • Every 12 hours
        • Every 24 hours
      • Professional Plan users can choose from: 
        • Every hour
        • Every 4 hours
        • Every 12 hours
        • Every 24 hours
    • Max new items retrieved per check - select how many new items you want to retrieve in each check. 
      • Advanced+ Plan: choose from 1-5 items. If you want to pull everything from a source, select the smallest granularity (5 minutes for new items) and the highest max items (5). 
      • Professional Plan: set at 1 item per check 
  6. (Optional for Advanced Plan) Keyword filter - Advanced Plan users can include and/or exclude certain keywords and phrases from a RSS XML file so that those posts are excluded on your profile. For keyword inclusion, you can choose to include Any or All of the words you list.RSS_feed_include_exclude_keywords.png
  7. Set the following Destination options:
    • Choose a publishing action - select the publishing action you want to take when Sprout locates new items in the RSS Feed. Choose from:
      • Publish posts immediately
      • Create scheduled posts
      • Create Drafts
    • (Optional) When to Schedule / Draft for specific time? - if you choose to create Scheduled Posts or Drafts, you must also specify when posts are scheduled or if you want to create Drafts for a specific time. Choose between: 
      • No - only appear on Drafts Page (if Create drafts is selected)
      • 15 minutes after item is retrieved
      • 30 minutes after item is retrieved
      • 60 minutes after item is retrieved
    • Choose a profile - select one of your connected Threads, X, Bluesky, Facebook or LinkedIn profiles.
    • Choose max posts created per day - select a limit for the amount of posts that will be created for your destination profile in a single day
      • Advanced+ Plan users can choose from:
        • No limit
        • An incremental limit between 1 and 20 posts per day
      • Professional Plan users can choose from: 
        • An incremental limit between 1 and 5 posts per day
        • Note: 5 is the current maximum for posts that can be published from an RSS Feed to a profile on the Professional plan
  8. (Optional) Set the following Post Formatting options:
    • Add text to start of post - enter any text you want to appear at the beginning of an RSS post.
    • Add text to end of post - enter any text you want to appear at the end of an RSS post.
  9. (Optional) Set the following Sprout options:
    • Attribute posts to - select a user from the dropdown if you want RSS posts to show as attributed to a specific Sprout user.
    • Labels  - apply any Label tags to the RSS posts.
    • Campaigns - apply any associated Campaign tags to the RSS posts.
  10. Click Save and activate.

How can I edit, duplicate or delete an RSS Feed?

To edit, duplicate or delete an RSS Feed:

  1. Expand the Actions menu by clicking the three dot icon in the actions column.
  2. Click Edit to open the RSS Feed popup and make any edits.
  3. Click Duplicate to make an exact copy of the RSS Feed you selected.
  4. Click Delete to remove the RSS Feed.

At any time you can Enable or Disable an RSS Feed from posting using the Enabled toggle. 


FAQs

What options are available with Automated Feed Publishing on the Advanced Plan versus the Professional Plan?

  • Users on the Advanced plan can set up to 30 RSS Feeds per Group and will have more granular options for the frequency in which new items are checked for publishing, including being able to check for new items every 5 minutes. Whereas users on the Professional plan are able to set up 10 RSS Feeds per Group and will only able to check for new items every hour, every 4 hours, every 12 hours, or every 24 hours. 
  • Users on the Advanced Plan are also able to retrieve more new items with each check and can retrieve up to 5 items per check. Professional Plan users are only able to retrieve 1 new item per check. 
  • Users on the Advanced Plan will have a higher limit with the amount of posts that can be published to a profile in a single day from an RSS Feed. On Advanced, “Max posts created per day” can be set from 1 to 20 or to No limit, and feeds can check every 5 minutes and post up to 5 items per check. On the Professional plan, users are limited to a maximum of 5 posts per day to a single profile. 
  • Additionally, Advanced Plan users can apply keyword filters to only publish content that contains certain keywords or exclude content from publishing based on keywords entered. 

What is the maximum amount of posts that can be published to a profile from an RSS Feed in Sprout? 

Users on the Advanced Plan will have a higher limit with the amount of posts that can be published to a profile in a single day from an RSS Feed. On Advanced, “Max posts created per day” can be set from 1 to 20 or to No limit, and feeds can check every 5 minutes and post up to 5 items per check. This means Advanced users could potentially publish hundreds of posts to a profile in a day using Automated RSS publishing. On the Professional plan, users are limited to a maximum of 5 posts per day to a single profile and feeds can check hourly at most with 1 post per check.

Will all of my posts publish at once if I am checking for items frequently? 

If you’re pulling items frequently, Sprout posts these items using logic to make the posting appear organic. When more than 1 item retrieved is selected, the check for new posts frequency time is converted to minutes and that is used to schedule out the posts. For example, if 5 is the selected number of posts to retrieve using a 15 minute frequency, the posts are spaced out every 3 minutes in the order they were added to the feed.

What happens if the RSS post exceeds the character limit for publishing to certain networks like X?

If you append any text to the start or end of an RSS post, and the post goes past the character limit, the extra characters are replaced with an ellipsis. 


Want to learn more? Check out How do I create an RSS feed from Employee Advocacy Stories?

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