Facebook Ad Tools in Sprout

Sprout offers easy access to Facebook Boost and Unpublished Page Posts features within Sprout. Both features help businesses who are looking to amplify their existing Sprout engagement efforts via Facebook Ads.

Facebook Boost

The Facebook Boost feature is available in the ‘Sent Messages’ report for each sent message. This allows businesses to select certain posts from their sent messages, and use Facebook’s ads tool to boost or promote the post. You may want to consider performance metrics like clicks, engagement, and likes when you are evaluating which posts to Boost in Facebook.

Boosted or Promoted Posts appear in Facebook News Feed and show up higher so that the audience for the post has a better chance of seeing the content, potentially expanding the reach, visibility, and overall engagement for that message. If you want to promote a sent message, we'll send you to the post directly on Facebook.com where you can choose to Boost the post.

See Facebook documentation for the Boost feature FAQ. 

How To Boost a Post

1. Click on a specific post in the Facebook Sent Messages report to see the option to Boost Post.

2. Once you've clicked on a sent message to boost it, you will be redirected to Facebook's application to Boost Post.

3. Choose the Boost Post option at the bottom right of your post within Facebook's platform to continue. 

Note: You must have Advertiser Admin rights (or higher) for the associated Facebook page in order to Boost a Post. Any Boost or advertising related analytics will exist within the Facebook Ad Console.

Unpublished Page Posts

Creating Unpublished Page Posts

When composing a post, click the target icon to select Facebook targeting. You will have the option to send an Unpublished Post.


Unpublished or 'dark' Facebook posts are created by businesses specifically for advertising purposes. These posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be promoted as advertisements using the ad console within your Facebook page in Ads Manager > Power Editor

After creating an Unpublished post within Sprout Social, you can use the Facebook Power Editor to create an ad and target detailed demographic information and ensure that they are only seen by that audience and not distributed to just anyone who Likes their page. Facebook Advertiser admins or higher on your team can manage the post using the Power Editor within Facebook.com.

Note: Unpublished Posts are meant for advanced users looking to push content and posts directly to Facebook for paid ad management. 

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