Facebook cutover to NPE - June 2023

On April 27, 2023 Meta announced changes to Shops support along with changes to Facebook Pages currently not on the New Page Experience (NPE). On June 14, 2023, all Pages will be moved over to the NPE.

Publishing

As of May 31, 2023, Facebook Group posts appear from the user who connected or reauthorized the Group instead of from the Page.

Posts won't appear on the Publishing Calendar after publishing. 

Smart Inbox

As of May 31, 2023, comments and replies to Group posts appear in the Smart Inbox but are read-only.

Reporting

The NPE also brings along several notable changes in terms of Page Likes, Page Fans and Follows metrics. These changes include:

  • If someone Likes and Follows your classic Page, they're considered a Follower for NPE and get added to your total Follower count.
  • If someone Likes your classic Page, but doesn't follow it, they won't transfer to your NPE as a Follower.
  • If someone Follows your classic Page, but doesn't Like it, they will still transfer to your NPE as a Follower.
  • Page Likes aren't supported on NPE and Page Like Count will no longer be available. 

This change also affects your reporting in Sprout. The NPE uses Followers as the main audience metric, not Fans. The reports impacted in Sprout include:

  • Facebook Pages Report
  • Profile Performance Report
  • Competitor Profiles Report
  • Facebook Competitors Report

These reports, instead of providing metrics for Fans, will provide metrics for Followers starting on June 7, 2023. The Facebook Pages Report will still contain Fan data. It's also important to note that organic and paid metrics don't exist for Followers with the NPE. 

Additionally, if you're a Premium Analytics customer, the Audience Gained and Audience Lost metrics will no longer include Facebook.

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