Native vs. Sprout metrics

At times you may notice a difference in native network reporting metrics vs. metrics in Sprout Social. This chart shows the Sprout Report, native report and any expected differences.

Network	Sprout Report	Native network report	Differences
	Facebook Pages Report & Profile Performance Report for Facebook	Meta Business Suite - Overview	Meta Business Suite provides Follow and Unfollows, which is not currently available in Sprout. Sprout only provides Net Follower Growth. Meta Business Suite's content interactions metric does not include Post Link Clicks, unlike Sprout's Engagement metric. Meta Business Suite's metrics include interactions and link clicks from stories and ads that are not published on your page. Due to recent deprecations and limitations of Meta's API that do not allow us to access data for stories, Sprout can only include engagements and link clicks from ads and posts published to your page. More details here (https://support.sproutsocial.com/hc/en-us/articles/27584174096141-Facebook-Metric-Changes-Summary).
	Post Performance Report for Facebook	Facebook Insights Report	NPE reporting in the Facebook Insights Report counts all Reactions as Likes. Sprout's Post Performance Report counts Likes and all other Reactions (Haha, Wow, etc.) in the Reactions metric.
	Facebook and Instagram Paid Performance (Campaigns tab)	Facebook Ads Manager Export	Web Conversions in Sprout and Web Purchases in Ads Manager are calculated differently. You may see more Web Conversions in Sprout because the metric is calculated as the total number of events or conversions driven by campaigns.
	Post Performance Report for Instagram	Facebook Insights Report (Instagram tab)	Facebook Insights Report shows Instagram Reels Plays and Impressions that include shares as a Facebook Reel. Sprout Reports only show Video Views and Impressions from Instagram.
	Profile Performance Report for Twitter	Twitter Analytics	Sprout can’t access video views data for videos shared multiple times from the Twitter Media Studio.
	Profile Performance Report for LinkedIn and LinkedIn Pages Report	LinkedIn Content Report	Sprout Reports can only pull in organic data. Shares data in Sprout reporting are equivalent to Reposts data in the LinkedIn Content Report. Sprout’s Engagement Rate is calculated differently from LinkedIn’s Average Engagement Rate. You may see different values.
	LinkedIn Pages Report (Followers metric)	LinkedIn Followers Report	The LinkedIn Followers Report doesn’t include Followers Lost.
	Profile Performance for TikTok and TikTok Profiles Report	TikTok Overview Report	In the TikTok Overview Report, profile-level export includes Video views, Profile views, Likes, Comments and Shares. Follower data can be downloaded from the Followers tab but is only available for the past 7 days. Exports in Sprout Reports backfill net audience growth for up to 60 days but don't include follower count.
	Post Performance Report for TikTok	TikTok Content Report	Export in the TikTok Content Report is limited to the last 7 days. The Post Performance Report export for TikTok in Sprout includes backfills for video metrics from the past 365 days up to 500 videos.

Engagement calculations

Sprout calculates Engagement based on all the Reactions + Comments + Shares + Post Link Clicks + Other Post Clicks that occur on the page. A user can create multiple Engagements (e.g. if they click and share a post) so Engagements may be higher than the number of Engaged Users in your Reports.

For more information about organic and paid data in Sprout’s Reports, read this Help Center article.

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Native vs. Sprout metrics

Engagement calculations

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