What's included in the Sprout Social Employee Advocacy Report?

If you're an Advocacy customer, you can see a report that includes an overview of your activity and insights into shares by network and user behavior.

Understand the impact of your employees' reach on your revenue. Employee Advocacy makes it easy.

To access this report, you must have purchased Employee Advocacy and have connected your Advocacy instance to your Sprout instance.

Accessing the report

To access the Employee Advocacy report within Sprout, navigate to Reports > Internal Performance > Employee Advocacy.

Configuring the report

Set your Reporting Period at the top of the report.

Click the three-dot overflow menu for additional options. If you're a Premium Analytics customer, you can select Duplicate to create a custom report with additional data.

Select Reporting Resources to a glossary of terms.

Click Share to download a PDF of the report, send or schedule a PDF delivery, or create a share link.

Network overview

This section displays an overview of your Advocacy activity. You can see a breakdown of shares, engagements, potential reach, and earned media value by network.

Note: Engagements are only available for Twitter and Facebook.

Shares by network

This section highlights your Advocacy programs share metrics by network.

User behavior

This section shows user activity in your Advocacy program.

FAQs

How will the new Employee Advocacy Report affect my current scheduled report deliveries?

Any Scheduled Deliveries of the old version of the report need to be removed and remade with the new version by the end of September 2025. Any scheduled deliveries still remaining at that time will be turned off. 

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