Pinterest and Sprout overview
Table of Contents
Sprout Social's Pinterest integration lets you publish Pins, measure performance, and manage your Pinterest presence alongside your other social networks — all from one platform.
Availability: Pinterest is available on all Sprout plans (Standard, Professional, and Advanced).
What can I do with Pinterest in Sprout?
Capability |
Available? |
Details |
|---|---|---|
Publish image Pins |
✅ |
Single-image Pins from Compose, including scheduling and ViralPost optimal timing |
Publish video Pins |
✅ |
.mp4, .mov, or .m4v up to 2GB; 4 seconds to 15 minutes; recommended 2:3 or 9:16 aspect ratio |
Publish Idea Pins |
❌ |
Not supported — Idea Pins require a different API endpoint |
Publish Carousel Pins |
❌ |
Not supported — only single-image or single-video Pins can be published |
Schedule Pins |
✅ |
Schedule for specific times, use the Queue, or let ViralPost pick optimal timing |
Pinterest Profiles Report |
✅ |
Dedicated report with profile-level and post-level metrics |
Cross-network reports |
✅ |
Pinterest data appears in Profile Performance, Post Performance, and Tag Performance reports |
Paid reporting |
🔜 |
Coming soon |
SproutLink |
✅ |
Add a Pinterest social icon to your SproutLink landing page |
Asset Library |
✅ |
Store and organize Pin images/videos for your team |
Tagging |
✅ |
Tag Pinterest posts for campaign-level reporting |
Approval workflows |
✅ |
Route Pins through your team's approval process before publishing |
Smart Inbox (DMs/comments) |
❌ |
Pinterest does not have a messaging or comment API available to third parties |
Social Listening |
❌ |
Pinterest is not available as a Listening data source |
Competitor reports |
❌ |
Pinterest competitor data is not available |
Getting started
To start using Pinterest in Sprout, you'll need:
A Pinterest Business Account (required for API access — personal accounts cannot be connected)
Manage Profiles permission in Sprout (or Account Owner role)
→ How do I connect my Pinterest profile to Sprout?
Publishing Pins
From Compose, you can create and schedule image or video Pins to any connected Pinterest board.
Image Pins:
Supported formats: .png, .jpg
Recommended aspect ratio: 2:3 (1000 x 1500px)
Include a destination URL, title, and description with your Pin
Video Pins:
Supported formats: .mp4, .mov, .m4v
Maximum file size: 2GB
Length: 4 seconds to 15 minutes
Recommended aspect ratio: 2:3, 4:5, or 9:16 (vertical performs best)
Square (1:1) is also supported
Must be shorter than 1:2 and taller than 1.91:1
Reporting and analytics
Sprout offers several ways to measure your Pinterest performance:
Pinterest Profiles Report
A dedicated report showing profile-level and post-level metrics over time. Use it to:
Track follower growth, impressions, and engagement
Identify top-performing Pins
Compare performance across multiple Pinterest profiles
Cross-network reports
Pinterest data also appears in:
Profile Performance Report — Compare Pinterest alongside your other networks
Post Performance Report — See individual Pin performance across all networks
Tag Performance Report — Measure campaigns that include Pinterest content
Note: Profile metrics don't include backfill data and are updated daily. Post metrics include backfill for all posts and are updated daily.
→ Pinterest reporting overview
What's not supported
These Pinterest features are not currently available in Sprout:
Idea Pins — Cannot be published or reported on via Sprout
Carousel Pins (multi-image) — Only single-image Pins are supported
Pinterest Shopping / Product Pins — Not supported through Sprout's publishing tools
Pinterest DMs or comments — Pinterest does not provide API access for messaging
Social Listening for Pinterest — Pinterest is not a Listening source
Pinterest Ads management — You cannot create or manage ad campaigns from Sprout
If you need to publish Idea Pins or Carousels, create them directly in Pinterest's native tools.
Meet other social media managers in Sprout's Arboretum.
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