How do I create a LinkedIn post for a Company Page in Sprout?

You can use Sprout to post to your LinkedIn Company Page.

How to Create a LinkedIn Post

1. Navigate to Compose.
2. Select your LinkedIn Company Page from the profile picker.
3. Enter any text you want to include in your post.
4. Add media for the post:
   • Click Upload Document if you want to create a PDF post for LinkedIn
   • If you’re publishing an image or a video, you can customize your post with alt text for your images, an SRT file for video subtitles and a custom video thumbnail.
5. (Optional) Click to select any audience targeting options. You can learn more about audience targeting in this guide.
   
6. (Optional) Toggle This is a Draft on if you're creating a Draft post.
7. (Optional) Apply any relevant publishing workflows.
   • Use the Approval Workflow dropdown to select who needs to approve your post content.
8. Choose your Sprout Tags (for Professional and Advanced plans):
9. Choose when to post
10. Click Submit or Send. 

Mentioning LinkedIn personal profiles

You can mention LinkedIn personal profiles if they follow your Page. If you don't see the profile you want to mention, there are a few possible reasons:

• You've selected more than one Company Page in the profile picker. You can only tag personal profiles if you've selected one Company Page.
• The profile you want to tag has privacy settings enabled.
• The profile you want to tag has mentions disabled.
• The profile you want to tag does not follow the Company Page you selected in the profile picker.
• You typed fewer than six characters if the @mention includes a special character (e.g. question marks, periods, etc.)
• The member profile is spelled incorrectly.
• You have more than one space in the search keyword.
• The search keyword(s) has more than one space.
• The member profile has a block on the viewer.
• The member profile is missing their first name, last name and headline.
• The member has a maiden name or additional name that is matching the API but those names are not public.
• The member's profile is not in an English/US based character set.

Why do I get inconsistent results when tagging a Company Page with spaces or punctuation in its name?

The results that appear when tagging/mentioning a Company Page in Compose are populated using LinkedIn's API. Company Page names that include spaces or punctuation can return inconsistent results from LinkedIn's API when searched as typed.

To improve your chances of finding the right page: check how the page's name appears in its LinkedIn URL, and try searching using hyphens between words instead of spaces, matching that URL format.

For example, Sprout Social Inc.'s LinkedIn Company Page URL is linkedin.com/company/sprout-social-inc-, so searching with hyphens (sprout-social-inc) rather than the spaced-out display name may return more consistent results than searching the name as it's written on the page itself.

Want your posts to get more shares? Help your employees share with their networks. Employee Advocacy makes it easy. 

Boosting LinkedIn Company Posts from Sprout 

You have the option to open LinkedIn Campaign Manager and boost your published post from the sent post activity view within your Sprout Calendar. This allows you to easily pull up the native promotion settings for this post or access a link to then share directly with your Paid Team for further action. 

1. Find a sent post on your Sprout Calendar.
2. Open the Activity View 
3. Click Boost Post on LinkedIn in the right-hand menu.
4. You’ll be taken straight to that post in your native LinkedIn Campaign Manager to finalize your spend.

Note:  You will need login access to your LinkedIn Campaign Manager to complete the boost.

FAQs

What are the file size limits around uploading PDFs?
The file size cannot exceed 100MB and 300 pages. 

What are the media requirements for publishing images to LinkedIn from Sprout? 

• Max 20 images per post
• Max file size: 5 MB
• Supported types: JPG, PNG, GIF (≤ 250 frames)
• Recommended resolutions: 1080×1080 pixels, 1920×1080 pixels

What are the media requirements for publishing videos to LinkedIn from Sprout? 

• Max 1 video per post
• Max file size: 5 GB
• Max length: 10 minutes
• Supported formats: ASF, AVI, MP4, FLV, MKV, WEBM, QuickTime
• Resolution: 256×144 pixels (min) to 4096×2304 pixels (max)
• Aspect ratio: 1:2.4, 2.4:1
• Frame rate: up to 60 fps
• Bitrate: up to 30 Mbps
• Thumbnail size: 2MB

Why do I get an error message when I try to view the post on LinkedIn’s Campaign Manager?
Your campaign manager may not have access to the profile / post you’re viewing.

Can I boost a personal profile post via Sprout?
No, LinkedIn does not support boosting posts from LI Personal Profiles from this link.

If I don’t have access to LinkedIn’s Campaign Manager, can I boost directly through Sprout?
This workflow does not support boosting within Sprout using a connected LinkedIn Ad Account. Only users with login access to their native LinkedIn Campaign Manager will be able to use this workflow to boost.