Google Analytics 4 support January 2023

In 2022, Google announced that it would begin sunsetting Universal Analytics and require users to migrate to Google Analytics 4. Universal Analytics will stop processing new hits on July 1, 2023, and Universal Analytics 360 will stop new hit processing on October 1, 2023.

While Sprout does not currently support Google Analytics 4, we intend to offer this integration before the July 1, 2023 migration deadline. To learn more about migrating to Google Analytics 4, visit Google’s migration guide.