Connecting & Managing Social Profiles

A social profile is a third-party social network profile or page you add to Sprout Social. With each social profile you connect to Sprout, you can manage conversations, plan and publish content as well as view extensive analytics for them. We recommended that you add any social profile you want to manage as soon as possible after creating your Sprout account, as information relevant to your social profiles can only be gathered once they've been successfully authorized.

This guide will help you understand how to connect and manage your social profiles in Sprout.

Social Profiles Overview

Currently, Sprout Social integrates with the following social networks:

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram 
  • Pinterest
  • YouTube

Depending upon your plan level and when you created your Sprout account, your profile limit will vary. The following profile types count against your profile limit:

  • Twitter profiles
  • Facebook Pages
  • Facebook Groups
  • LinkedIn Company Pages
  • Instagram profiles
  • Pinterest profiles
  • YouTube profiles

Note: Following a policy change by Facebook in 2018, it is no longer possible to publish to Facebook personal profiles from Sprout or any other third party application.

The following profile types can be connected to Sprout, but do not count against your profile limit:

  • Facebook personal profiles
  • Facebook Ad Account
  • LinkedIn personal profiles
  • LinkedIn Campaign Manager
  • Google Analytics
  • Twitter Ad Manager

NoteSprout does not integrate with LinkedIn groups or LinkedIn university personal profiles.

Sprout integrates with the following platforms in the Reviews section. Each location for these services counts against your profile limit:

  • Google My Business
  • TripAdvisor
  • Glassdoor

Note: Sprout supports Facebook Reviews as well. If you have reviews enabled for a Facebook Company Page, you will see them in the Reviews section.

Sprout supports integrations with the following services, which do not count against your social profile limit:

  • Feedly
  • ZenDesk
  • HubSpot Service Hub

Connecting Social Profiles to Sprout

Anyone with the Manage profiles & permissions privilege can connect a social profile to Sprout.

To connect a profile:

  1. Navigate Account and settings > Connect a Profile. You can also connect a profile by clicking + Connect social profiles within Users & Social Profiles.
  2. Select the Group the profile will belong to from the In Group dropdown.
  3. Select the network you'd like to add. There may be additional options to select based on the network you chose.
  4. Click the button in the lower right corner of the Connect a Profile screen.
  5. You will be sent to the corresponding network's site. Follow the prompts to authorize the profile.

You must be an admin for a Facebook, Instagram Business or LinkedIn Company Page in order to connect it. Learn more about troubleshooting Facebook and Instagram connection issues by reading our article.


#SproutTip: Be sure to log out of your personal profiles on networks like Twitter or Instagram before attempting to add your company's profiles for those networks, so you don't accidentally connect your own profiles to Sprout.

Removing Social Profiles

Anyone with the Manage profiles & permissions privilege can remove a social profile as long as they have at least Read Only publishing permission for that profile.

To remove a profile:

  1. Navigate Account and settings > Settings > Users & Social Profiles.
  2. Scroll through All Profiles to find the profile you want to remove. Click Overflow_Menu.png and View Profile.
  3. Click Delete.png to disconnect the profile. Ensure you are removing it from the proper Group. Click Confirm to complete the disconnection.


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