Introduction to Listening

This feature is only available for Social Listening customers.

Sprout’s Listening helps you get a comprehensive view of keywords, hashtags, brands, industries and multimedia content to analyze sentiment and uncover trends on Facebook, X, Instagram, Reddit, YouTube, Tumblr and the Web.
Listening helps you observe trends, uncover patterns and gauge emotional responses around any topic. You might use Listening in conjunction with monitoring tools, such as the Smart Inbox, to monitor for and engage with conversations happening specifically about your brand.
The Listening toolset has two main components: the Query Builder to build Topics, and Topic Insights to understand the data behind the queries you create. 
With Listening you can discover and execute campaigns, get inspiration for new content and track brand health.

Getting Started with Listening

Listening is an add-on feature that you can add to any Sprout plan by reaching out to your account manager.

Visit our Plan Details page for more information on pricing for Listening

Once Listening is enabled on your account, you can determine who has access to Listening in Settings > Roles & Team Members
In the Listening section of the feature permission, you can Manage Topics and View Topic Types for your users.
Roles & Team Members Settings Sprout Social 2024-02-12 at 8.09.40 p.m.

A Topic is Sprout’s term for a query you build in the Listening section. These searches constantly run and gather information while they are Active.

Additionally, any user with Listening enabled and who has Listening feature permissions can:
  • Create, edit, delete and archive Topics
  • View topic types
  • Add Listening widgets to the Custom Report Builder if a Premium Analytics customer

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