Introduction to Listening
Sprout’s Listening help you get a comprehensive view of keywords, hashtags, brands, industries and multimedia content to analyze sentiment and uncover trends on Facebook, Twitter, Instagram, Reddit, YouTube, Tumblr and the Web.
Listening helps you observe trends, uncover patterns and gauge emotional responses around any topic. You might use monitoring tools, such as the Smart Inbox, to monitor for and engage with conversations happening specifically about your brand.
The Listening toolset has two main components: the Query Builder, to build Topics, and Topic Insights, to understand the data behind the queries you create.
With Listening you can discover and execute campaigns, get inspiration for new content and track brand health.
Getting Started with Listening
Listening is an add-on feature for Professional and Advanced plans. Accounts on these plan levels can choose to include Listening by speaking with an Account Manager.
Visit our Plan Details page for more information on pricing for Listening
Note: A Topic is Sprout’s term for a query you build in the Listening section. These searches constantly run and gather information while they are Active.
Once Listening is enabled on your account, you can determine who has access to Listening in Users & Social Profiles.
Topic Insights and Twitter Search is a dropdown available in the Choose Listening Access dropdown.
Any user with the Listening features enabled can see Listening in the left navigation bar. These users can also view active and archived Topics.
Additionally, any user with Listening enabled and who has Manage profiles & permissions can:
- Create, edit, delete and archive Topics
- Control visibility of Listening for other users
