Introduction to Listening
Table of Contents
This feature is only available for Social Listening customers.
With Listening you can discover and execute campaigns, get inspiration for new content and track brand health.
Listening is an add-on feature that you can add to any Sprout plan by reaching out to your account manager.
In the Listening section of the feature permission, you can Manage Topics and View Topic Types for your users.

A Topic is Sprout’s term for a query you build in the Listening section. These searches constantly run and gather information while they are Active.
- Create, edit, delete and archive Topics
- View topic types
- Add Listening widgets to the Custom Report Builder if a Premium Analytics customer