Facebook Paid Promotion FAQs

Can I promote to more than one Facebook Page at once?
Paid Promotion is only permitted to one Facebook Page at a time.

In Sprout, when does Paid Promotion start and end for an organic post?
Paid Promotion starts at the publishing time of a message. Paid promotion will end at the time specified in the Paid Promotion form in Compose unless the user has paused, ended or extended the period within Facebook Ads Manager.

Can I promote a message across multiple scheduled dates?
No, only one date is allowed when scheduling a promoted message. However, you can choose how long the Paid Promotion period will last within the Promote Facebook Post Modal.

Why can’t I see the Paid Promotion button in Compose although we’ve connected an ad account?
To promote a post, you have to be added as user to the Facebook Page and ad account for the same business in Facebook Business Manager. Once all of these actions have been completed, close and reopen Compose.

Which Ad Account currencies are supported?
Sprout supports the following currencies: USD, EUR, GBP, DKK, CAD, AUD, SEK, NOK, INR, MXN, BRL, ZAR.

Which post types allow a Call To Action button?
Only Link Posts allow Call To Action buttons.

Can I manage my audiences in Sprout?
No, you can setup your audiences within Facebook Ad Manager.

Why do I not see the Ad Account and Campaign filter in the Inbox?
The filter doesn't appear in the Smart Inbox unless at least one Facebook ad account is connected to Sprout.

What happens if a campaign is added or deleted from a Facebook ad account?
Changes made to campaigns within Facebook Ads Manager, including campaign creation or deletion, aren't reflected in the Inbox Ad Account and Campaign filter in real-time. It could take up to 24 hours for updates made within an ad account to propagate in the list of campaigns displayed in the Inbox filter.

Are inactive campaigns listed in the filter?

Active campaigns are those which are running as expected based on their schedule and settings in Facebook Ads Manager.

Inactive campaigns are those which are not running either because they were completed or because they were paused/turned off in Facebook Ads Manager.

Ad campaigns that were archived or deleted within Facebook Ads Manager are presented in the filter, and you can filter messages by selecting these campaigns in the filter.

Does the Inbox Ad Accounts & Campaigns filter include Facebook and Instagram ad campaigns?
Yes. The list of campaigns displayed in the filter includes all those which belong to a connected Facebook Ad Account regardless of whether the campaign includes ad sets or ads that run across Facebook, Instagram or both networks.

I do not see Facebook or Instagram ad comments displayed in the Inbox messages?
Both a Facebook Ad Account and Facebook Pages or Instagram profiles running ads must be connected to Sprout. 

Outcome-Driven Ad Experiences (ODAX) FAQs

In 2022, Meta introduced Outcome-Driven Ad Experiences (ODAX.) This change consolidated the number of Ad campaign objectives to better map the objectives to widely used marketing goals. Customers who are opted into ODAX will be able to select from an updated list of Campaign Objectives.

How do I know if my account has been opted-in to ODAX?
If you’ve been opted in, you’ll see new Campaign Objectives when you create new campaigns or edit existing ones.

If you’re creating a new campaign, you’ll see a list of Campaign Objectives, including Awareness, Traffic and Engagement. If you’re editing an existing campaign, you’ll see the ODAX Campaign Objective types in parentheses next to the campaign name.

Note: Traffic Objectives are only available for link posts.

What optimization goals are available for Engagement campaigns?
If you select an Engagement campaign, you’ll be prompted to select an optimization goal based on the post type. You can choose from these options:

  • Post Engagement
  • Page Likes
  • ThruPlay (video posts only)
  • 2 Second Continuous Video Views (video posts only)


Can I still set goals for metrics like post engagement, page likes or video views, even though those aren’t campaign objectives anymore?
Yes. These options are still available if you pick the Engagement campaign objective and set an optimization goal. The only difference will be that you’re setting the goal for your unique ad set rather than the campaign.

If my Ads account has been opted into ODAX, can I still create a campaign using legacy objectives?
No. Once you are opted in, you can only create new campaigns with ODAX objectives in Sprout. You still have the option to use campaigns with legacy objectives.

Why don’t I see the Optimization Goals field?
This field only appears when you select an Engagement campaign objective.

Why don’t I see certain options listed above when I boost a post?
Some options are only applicable to certain types of posts. For example, you can only set a Traffic campaign objective if your post has a link.


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