How can I create a LinkedIn Post that Supports Direct Liking in Employee Advocacy?

You can create and import Reshare posts using Send to Advocacy so audiences on LinkedIn can Like your shared EA posts. Due to a LinkedIn API limitation, you can’t embed re-share links directly into Advocacy Stories. Instead, you need to create and import Reshare posts, which you can send to Employee Advocacy using Send to Advocacy. Then, the post can receive likes natively.

How do I create a LinkedIn reshare Story?

Start by using the Send to Advocacy workflow to add a LinkedIn Story to the Sources tab in your Employee Advocacy account. From there:

  1. Navigate to the Sources tab in Employee Advocacy.
  2. Click the LinkedIn Reshare Story you want to create.
  3. Click Edit and make sure that Post Reshare is selected in the upper-right corner.
  4. Update the following fields:
    • Story Title - only visible in Employee Advocacy
    • Note
    • Message Ideas
    • Start and End date
    • Topics
    • Tags
  5. Click Add Story

After you add the Story, Readers can share to their personal LinkedIn accounts.

What actions can I take as a Reader? 

After a LinkedIn Reshare Story is created, you can see the Story in your feed. When you open the Reshare Story, a preview of the post that matches the experience on LinkedIn appears.

You can also view the Story natively on LinkedIn using the option under the overflow (three dots) menu. 

To share the Reshare Story:

  1. Navigate to the Current Stories tab.
  2. Click the LinkedIn icon, Like the Story OR click Share under the post preview. If you click Share, continue to step 3.
  3. Select any configured message ideas or create your own post text before sending the Reshare Story to your LinkedIn profile.

FAQs

Can I still switch between Original Link and Post Reshare story types?

No. Once the Story is live from Sources you can't switch between the Story types.

How many images will show for posts that contain multiple images?

If a LinkedIn Story has multiple images in it, only the first image appears in Employee Advocacy.

Can I still switch between Original Link and Post Reshare story types?

No. Once the Story is live from Sources you can't switch between the Story types.

How many images will show for posts that contain multiple images?

If a LinkedIn Story has multiple images in it, only the first image appears in Employee Advocacy.

 

Back to Top up_arrow.png

Was this article helpful?

Still can't find what you're looking for?

Powered by Zendesk