What is the pricing model for WhatsApp?
Before you connect your WABA, make sure to review the following pricing information:
- Each WhatsApp phone number connected to Sprout gets counted as a profile. This counts towards your profile limit.
- You get 1,000 free WhatsApp conversations per month.
- A conversation includes all messages delivered in a 24 hour session. See The 24-hour rule for more details.
- Any conversation started via call-to-actions buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons will be free. The first conversation that starts from these entry points is free, then subsequent conversations with the user are charged.
- Note: Standard pricing applies for Ads that Click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.
- Sprout charges $100 per every 1,000 conversations over the free limit as a flat rate. Sprout will contact you if you’re at risk of going over 1,000 conversations in a month so you can purchase additional conversations.
