How do I add articles to Employee Advocacy using RSS?

There are a few different ways you can use Zapier Zaps to pull content into Employee Advocacy. Using RSS feeds is a great way to automatically add new blog posts into your Employee Advocacy account for employees to share.

You’ll need the URL of an RSS feed to get started. If you’re not sure how to find the URL of an RSS feed:

1. Right-click on a website’s page, and then click Page Source from the menu. A new window appears.
2. Use CTRL + F on a PC or Command + F on a Mac, and then enter RSS.

The RSS feed’s URL appears between the quotes after href=

 This article contains the following sections:

• How do I add company blog posts to Employee Advocacy?
• How do I add industry articles to Employee Advocacy?

Note: Ensure you connected your Zapier account to Employee Advocacy before following these next sections. Review how to connect the two with this article.

How do I add company blog posts to Employee Advocacy?

Setting up a Zap automatically adds new blog posts to the Sources tab in Employee Advocacy. Your company’s blog must have an RSS feed to set up this Zap. Ask your web team for assistance if you’re not sure of the URL to your blog’s RSS feed.

To add company blog posts to Employee Advocacy using RSS:

1. Navigate to Zaps from your Zapier account.
2. Click Create Zap. The Zap Creator opens.
   
   
3. Enter a name for your Zap in the upper-left corner next to .
   
   
4. Click RSS for the Trigger Event.
   
   
5. Select New Item in Feed from the Trigger Event dropdown.
   
   
6. Click Continue.
7. Copy and paste the URL of your RSS feed in the Feed URL box.
   
   
8. Click Continue.
   
   
9. Click Test trigger. If an item is found, a title appears along with a description.
   
10. Click Continue.
    
    
11. Enter Employee Advocacy into the Search apps… box, and then select it from the list.
    
12. Select Create Source from the Action Event dropdown.
    
    
13. Click Continue.
14. Select your Employee Advocacy account from the dropdown.
15. Click Continue.
16. Complete the following fields in the Set up action:
• Note that you don’t need to complete the following fields: Title, Content, Excerpt or Author.
• Zap Name - Enter the name of the Zap, for example, the title of your company’s blog.
• URL - Enter the URL you used for the RSS feed. You can also append your preferred Google Analytics UTM campaign tracking for blog posts.
• Curator - Select a Curator from the dropdown.
• Disable Sharing - Select true or false. False marks the story as internal and removes the option to share using Employee Advocacy.
• Message Ideas - set a default Message Idea that’s visible to Twitter, Facebook and LinkedIn.
• Note - enter in any notes you want to appear.
• Tags - select the tags that you want applied to each new story in this Zap. 
• Topics - select the relevant topics you want applied to each new story in this Zap.
  
17. Click Continue.
18. Click Test & Continue to test out your Zap.
    

Navigate back to Employee Advocacy to see if your test is successful. If it is, your blog post appears in the Sources tab of Employee Advocacy along with the fields you completed in the Set up action.

Navigate back to Zapier and click Turn on Zap to complete your Zap set up.

How do I add industry articles to Employee Advocacy?

Creating a Zap for industry articles adds new blog posts from multiple RSS feeds under a single feed in the Source tab. This is a great Zap to create if your company has multiple blogs or web properties.

To add industry articles or multiple RSS feeds in Employee Advocacy using RSS:

1. Navigate to Zaps from your Zapier account.
2. Click Create Zap. The Zap Creator opens.
   
   
3. Enter a name for your Zap in the upper-left corner next to .
   
   
4. Click RSS for the Trigger Event.
   
   
5. Select New Items in Multiple Feeds from the Trigger Event dropdown.
6. Click Continue.
   
   
7. Copy and paste the URLs of your RSS feed in the Feed URLs boxes. After you paste a URL a new Feed URL box appears.
8. Click Continue.
   
   
9. Click Test trigger. If an item is found, a title appears along with a description.
   
   
10. Click Continue.
11. Enter Employee Advocacy into the Search apps… box, and then select it from the list.
12. Select Create Source from the Action Event dropdown.
    
13. Click Continue.
14. Select your Employee Advocacy account from the dropdown.
15. Click Continue.
16. Complete the following fields in the Set up action:
• Note that you don’t need to complete the following fields: Title, Content, Excerpt or Author.
• Zap Name - Enter the name of the Zap, for example, the title of your company’s blog.
• URL - Enter the URL you used for the RSS feed. You can also append your preferred Google Analytics UTM campaign tracking for blog posts.
• Curator - Select a Curator from the dropdown.
• Disable Sharing - Select true or false. False marks the story as internal and removes the option to share using Employee Advocacy.
• Message Ideas - set a default Message Idea that’s visible to Twitter, Facebook and LinkedIn.
• Note - enter in any notes you want to appear.
• Tags - select the tags that you want applied to each new story in this Zap. 
• Topics - select the relevant topics you want applied to each new story in this Zap.
  
17. Click Continue.
18. Click Test & Continue to test out your Zap.
    

Navigate back to Employee Advocacy to see if your test is successful. If it is, your blog post appears in the Sources tab of Employee Advocacy along with the fields you completed in the Set up action.

Navigate back to Zapier and click Turn on Zap to complete your Zap set up.

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