How do I publish a grid post to Instagram?

If you have a connected Instagram Business Profile to Sprout, you can publish a single photo or video directly to Instagram via Sprout's desktop app.

Note: If you are posting an Instagram Story post you must use Sprout's Mobile Publishing workflow. Review this article to for more details on using the Mobile Publishing workflow.

This article contains the following sections:

• Getting started
• Creating an Instagram post
• Tagging considerations for Professional & Advanced Plans

Getting started

Before you publish to Instagram, make sure that you convert your Instagram profile to an Instagram Business Profile, and then connect that Business Profile to Sprout.

If you're not familiar with Instagram Business Profiles, see the following articles:

Read about Instagram Business Profiles

Read about converting to an Instagram Business Profile

Tip: A quick way to verify if your Instagram Business Profile has been successfully connected to Sprout is to check the  and see if it's gray. If it is, that means that choosing a Publisher for your Instagram post is optional and the image can be published directly to your profile.

Creating an Instagram post

To create your Instagram post and assign an Instagram Publisher:

1. Open Compose in Sprout desktop or mobile app.
2. Select your Instagram Business Profile from the Profile Picker.
3. Add your content and media for the post.
   
   
4. Choose your Instagram Options:
   • (Optional) - Add details for your Instagram First Comment.
   • (Optional) - Add a Post Link to appear in your SproutLink site.
     
     
5. Choose your Publishing Workflows:
   • (Optional) - Use your Approval Workflow to select who needs to approve your post content.
   • (Optional) Mobile Publisher - Select your Mobile Publisher from the dropdown. ONLY use this option if you're scheduling an Instagram Story or Carousel post. For more information, see this how-to.
     
     
6. Choose your Sprout Tags (for Professional and Advanced plans):
   • (Optional) - Enter the name of any applicable labels.
   • (Optional) - Enter the name of any campaigns the post is a part of. 
     
     
     • See Tagging considerations at the end of this article if you're a Professional or Advanced Plan user.
7. Choose when to post:
   • Select Immediately, Auto schedule with Sprout Queue or Specific Days & Times.
     
     
8. Click Submit or Send. The post is sent for review, if applicable, and send to your Mobile Publisher.

Tagging considerations for Professional and Advanced Plans

You can incorporate Instagram content as you plan out your content calendar by tagging posts as they're being composed. However, due to API limitations, Instagram posts that are tagged as they're composed don’t retain their tags after they're published. To gather reporting data for the Tag Performance Report on these posts, tag these posts from the Post Performance Report after they're published to Instagram.