December 2021

Releases this month

December 6, 2021

Publish GIFs in your Facebook, Twitter and LinkedIn posts

Now you can upload a single GIF in Compose to post to Facebook, Twitter or LinkedIn. You can upload the GIF when creating your content in Compose and the GIF will animate upon publishing.


Learn more about composing messages and adding media with this article.

December 6, 2021

Updated navigation experience

Now you can dock the secondary navigation within Sprout so you never lose your place. When you hover off of the left-hand navigation, it collapses by default. You can choose to either dock the secondary navigation to keep it open or collapse it altogether. Sprout automatically remembers your last preference for navigation docking, so the navigation behavior you want persists throughout your experience.


For example, if you dock the secondary navigation in the Smart Inbox, then navigate to the Reports section and then come back to the Smart Inbox, the Smart Inbox will still have the secondary navigation expanded.

December 7, 2021

Expand your company's reach and influence by sharing photo stories to LinkedIn

In addition to sharing photo stories to Facebook, Instagram and Twitter via Bambu, now you can also share photo stories to LinkedIn. Sharing photo stories is a great way to increase your company's influence and reach, while showing off images that are important to your company culture.


Learn more about the image types you can upload and share to your networks in Bambu with this overview.

December 8, 2021

Inbox Settings updates

To provide you with a better and streamlined experience when it comes to configuring your settings, the Inbox Settings section is easier to navigate and find exactly what you're looking for. While Custom Rules moved to Global Settings, VIP Lists are now managed under their own category. 


December 13, 2021

Enhance your custom reports with the updated Paid vs. Organic widget

The Paid vs. Organic widget for Custom Reports now uses more sophisticated and accurate calculations for Facebook and Instagram engagements, impressions and engagement rate. Plus, additional paid vs. organic metrics are now included in the CSV export for your custom reports that use this widget.


Learn more about incorporating this widget into your Custom Reports with this article.

December 13, 2021

Get the full picture around your Bambu activity by seeing all users who shared Stories

Now admins can export the full list of users that shared a specific Story during their selected reporting period. You can monitor and track total shares, reach and engagements from your Bambu content by individual users. By exporting the full list of users into a CSV, you can ensure your internal reports stay up-to-date with the full story of information.


Learn more about admin reports in Bambu with this overview.

December 14, 2021

Better inform your content strategy with the Competitor Posts Report

The Competitor Posts Report helps you analyze posts from your competitors with a focus on the details of your competitors’ posts across Facebook and Instagram. Now you can see which owned posts from your competitors have the most engagement and adjust your content strategy in real-time. Schedule a PDF delivery of the report so you’re always on top of your competitors’ activity.


Learn more about using the Competitor Posts Report with this how-to

December 16, 2021

Meet customers where they want to shop by including product links on social

Now you can include direct product links when scheduling outgoing posts or replying to customers in the Smart Inbox. Your WooCommerce catalogs are automatically connected to your Sprout account, so your teams can provide product information and build stronger connections and brand loyalty. Create new conversion opportunities by removing the extra steps between product discovery and checkout. 


Learn more about our WooCommerce integration with this how-to.

December 16, 2021

Share the performance stories that matter most to your business with Tag Performance widgets in the Custom Report Builder

Now you can include a wide variety of cross-network Tag performance widgets in the Custom Report Builder. Either add a tag performance widget to your existing reports or create a new, custom report that showcases your latest performance.


Learn more about the tag widgets with this overview.

December 20, 2021

Share your competitor reports directly with stakeholders

Now you can use Sprout's link sharing functionality to send your Facebook, Instagram and Competitor Posts Report with stakeholders outside of Sprout.


Learn more about link sharing with this overview.

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