Employee Advocacy Reports

You can access reports in Employee Advocacy using the Reports tab. The reports provide additional insight into how far your employee advocacy efforts are reaching and also showcase amplification rockstars through the Leaderboard and Stats.

You can also view the Employee Advocacy Report in the Sprout app for an overview of your activity, trends in content sharing and your top users.

This article contains the following sections:

Manager & Admin Reports

• General Report
• Content Report
• User Report
• Curator Report
• Distribution Report

User Reports

• Stats Report
• Leaderboard Report

General Report

The General Report (only available to Managers and Admins) provides an overview of the latest activity in Employee Advocacy. You can filter this report by team, week, current month, last month or a custom date range that you specify.

The report updates to show how many active stories, total shares and shares across each network. As you scroll, you can see sharing trends, the highest volume of sharing activity and overall story performance, top users by shares and top users by potential reach.

Note: Stories shared using the mobile publishing workflow will only show share counts, not potential reach or engagement metrics.

Content Report

The Content Report (only available to Managers and Admins) dives deeper and shows data around your active content. You can see how many shareable or internal stories were active each day along with a comparison to the previous month.

The Content Breakdown chart provides stats on shareable and internal content including days, views, shares, engagement and potential reach for each Story. You can also see how many Likes a post received through Advocacy for reshared X and LinkedIn Stories.

Hone in on the metrics that matter most to you by leveraging Filters at the top. Add in specific Tags, Teams, User Roles, Curators or Topics.

Click into a story in the Content Breakdown section to reveal more information. You can see the total count of users that shared the story and download a CSV with the list of user names by clicking Export Entire List.

If a user shared a story, but was then removed from Employee Advocacy:

• That user is counted in the overall number of users who shared the story in the reporting period

• That user isn't listed in the set of visible names

• A record show in the CSV for Deleted User upon export

User Report

The User Report (only available to Managers and Admins) provides an overview of your users cumulative activity in Employee Advocacy along with a breakdown by each Team. You can also see an Individual Breakdown that shows shares, potential reach and engagements contributed by each user.

Hone in on the metrics that matter most to you by leveraging Filters at the top. Add in specific Tags, Teams, User Roles, Curators or Topics.

You can then look at the User Report for the last week, month, previous month or a custom date range that you specify. You can also export the data from this report into a CSV to use with your own reporting suite. When you export the CSV, a Role column is adding so you can better tell who is solely a Reader vs. a Curator. A Followed Topics column helps you to identify popular topics and troubleshoot users who might see the same content. 

Curator Report

The Curator Report (only available to Managers and Admins) provides an overview of all contributor activity in Employee Advocacy. You can quickly see how many stories were added over a time period, the total number of contributors and the average story per each contributor. Scroll down to get a breakdown by each contributor.

You can look at the Curator Report for the last week, month, previous month or a custom date range that you specify. You can also export the data from this report into a CSV to use with your own reporting suite. 

Distribution Report

The Distribution Report (only available to Managers and Admins) provides insight into how your emails, newsletters and broadcasts are received with your employees. You can view a quick metrics overview that shows overall email open rate, email click rate and email share rate based on the time period you specify. 

You can also view the overall digests, newsletters and broadcasts that were sent for your selected time period.

You can look at the Distribution Report for the last week, month, previous month or a custom date range that you specify. You can also export the data from this report into a CSV to use with your own reporting suite. 

Stats Report

The Stats Report shows quick stats on total shares and engagements on your Stories for the past 365 days.

Leaderboard Report

The Leaderboard Report, if Leaderboard is enabled, shows your top 25 employees for the month and team you specify. Here you can see who is leading the advocacy charge by seeing who is sharing the most Stories.

 

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