Adding and sharing Stories in Employee Advocacy

Contributors, Managers and Admins can add Stories in Employee Advocacy. Where a Contributor can add a Story for approval by a Manager or Admin, Managers and Admins can add Stories directly to Employee Advocacy without approval.

Stories can be links, original posts or photo attachments.

This article contains the following sections:

Adding Stories

You can use links, original posts or media to create internal or shareable Stories.

To add a Link as a Story:

  1. Click Add Story at the top of Employee Advocacy. The Add New Story popup appears.
  2. Paste in the link you want to use for your Story. The Content window opens.
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  3. Select a Curator from the dropdown, if applicable.
  4. Select or add a Campaign if applicable. Campaigns are limited to 100 characters.
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  5. Click Shorten Link to use your chosen Link Shortener.
  6. (Optional) Include a note to accompany the Story.
  7. (Optional) Select Require readers to use an approved message idea if you want to limit the messages readers can use when sharing a story. If you select this setting, you’ll need to create at least one message idea for each network available in Shareable On.

    Note that this setting will be unavailable to select if you’re only sharing a Story on Twitter. Additionally, if you select this setting, your readers won’t be able to share the Story on Twitter, their personal Facebook pages or via email.
  8. (Optional) Enter in a few message ideas that include approved vocabulary and branding to make sharing Stories even easier. Learn more about using message ideas in Advocacy in this article.
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  9. (Optional) Select Internal Story to disable sharing and keep the Story just for your team.
  10. Click Save as Draft or Add Story. If you’re a Contributor, click Submit for Approval. 

If you’re a Contributor, you can update additional settings:

  • Select the Curator you want to attribute the Story to. This is great to use to attribute Stories to an exec or if you’re adding a Story on behalf of someone.
  • Select a Start date and End date for the Story to appear. This is great to use for very timely Stories promoting an event.
  • Select Feature Story on top so it’s the first thing users see.
  • Add the Topics this Story should belong to. You can add up to 15 Topics.
  • Add any Tags that are relevant to the Story.

You can select the networks where you’d like to share your post. If you deselect a network, you won’t be able to see message ideas for that network.

Note: If a story type is only available for one network (like tweets for Twitter), you won’t be able to select other networks. 

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To add an original post as a Story:

Note: Original Posts are internal only and a great way to share updates that are only relevant to your employees.

  1. Click Add Story at the top of Employee Advocacy. The Add New Story popup appears.
  2. Click Create post. The Edit Content tab opens.
  3. Enter your content and customize it using the editor.
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  4. Toggle to the Preview tab to see what your Story looks like and make any adjustments.
  5. Click Continue.
  6. (Optional) Include a note to accompany the Story.
  7. Select the Curator you want to attribute the Story to. This is great to use to attribute Stories to an exec or if you’re adding a Story on behalf of someone.
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  8. Select a Start date and End date for the Story to appear. This is great to use for very timely Stories promoting an event.
  9. Select Feature Story on top so it’s the first thing users see.
  10. Add the Topics this Story should belong to. You can add up to 15 Topics.
  11. Add any Tags that are relevant to the Story.
  12. Click Save as Draft or Add Story.

To add a media attachment as a Story:

You can create photo Stories or video Stories. You can upload videos for either internal Stories or to post to LinkedIn, X, Facebook Business Pages or Instagram Business Profiles. 

  1. Click Add Story at the top of Employee Advocacy. The Add New Story popup appears.
  2. Click A media attachment. Your File Explorer appears.
  3. Locate the photo or video you want to use and select it. If you’re attaching a video, you can upload a thumbnail up to 2 MB to appear on Advocacy and LinkedIn, Facebook Business Pages or Instagram Business Profiles. You can't upload a custom thumbnail for Stories on X.
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  4. (Optional) Include a note to accompany the Story. Note that the title of the Story in Employee Advocacy appears as the title of the video you share to LinkedIn.
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  5. (Optional) Enter in a few message ideas that include approved vocabulary and branding to make sharing Stories even easier.
  6. Select the Curator you want to attribute the Story to. This is great to use to attribute Stories to an exec or if you’re adding a Story on behalf of someone.
  7. Select a Start date and End date for the Story to appear. This is great to use for very timely Stories promoting an event.
  8. Select Feature Story on top so it’s the first thing users see.
  9. Add the Topics this Story should belong to. You can add up to 15 Topics.
  10. Add any Tags that are relevant to the Story.
  11. Click Save as Draft or Add Story.

Video specifications

Videos on LinkedIn have the following specifications:

  • Duration: 3 seconds to 30 minutes
  • File size: Between 75kb and 200MB
  • File format: MP4

Sharing a story

Note: You’ll only be able to share stories on the networks you selected.

To share a Story in Employee Advocacy to LinkedIn or Twitter:

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  1. Navigate to your For You tab.
  2. Click the Story in the list you want to share. The share popup appears.
  3. Click the icon of the connected network you want to share to.
  4. Enter the text you want to share with the Story or use a suggestion. You can @mention LinkedIn users who have connected their LinkedIn profile to Advocacy.
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  5. Click Post. Or you can click Send Later. If you click Send Later a popup appears showing your upcoming scheduled Stories. You can then pick a date in the date selector to share your post and ensure that it doesn't conflict with any other content you have scheduled.
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To share a Story in Employee Advocacy to Facebook:

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Note: You don't need to connect your personal Facebook profile to Employee Advocacy in order to share Stories.

  1. Navigate to your For You tab.
  2. Click the Story in the list you want to share. The share popup appears.
  3. Click the Facebook icon.
  4. Click Copy To Clipboard to select the Message Idea you want to share to your personal Facebook page.
  5. Click Continue to Facebook. Facebook opens in a new browser window.
  6. Paste your copied Message Idea text and make any updates.
  7. Select if you want to post to your Feed or to Your Story. Or you can click Send Later. If you click Send Later a popup appears showing your upcoming scheduled Stories. You can then pick a date in the date selector to share your post and ensure that it doesn't conflict with any other content you have scheduled.
  8. Click Post to Facebook.

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