Product catalogs in Sprout

You can access your Facebook Shops and Shopify product catalogs in Sprout to send links to your products when replying to a customer or creating a social post.

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Providing product information directly to your social profiles and customers enhances your sales experience by removing the extra steps between product discovery and checkout.

Your content and customer care teams can provide relevant product information to build stronger connections.

This article contains the following sections:

Connecting your product catalogs

Sprout automatically connects any Facebook Shops or Shopify product catalogs you have. 

Screen_Shot_2021-06-23_at_8.48.20_AM.png

 

Facebook Shops

As long as you have publishing permissions for your Facebook Profiles the Shops are connected to, you can access your Facebook Shops catalogs directly from Compose and when replying to a customer in the Smart Inbox. Click Screen_Shot_2021-06-23_at_8.48.32_AM.png to include a product link from either Compose or when replying to a customer.

 

If you need to re-authorize your Facebook Shops, a prompt appears asking you to reauthorize. Click Reauthorize to walk through the steps and connect your Facebook Shop.

 

Shopify

If you haven’t already, connect your Shopify store to Sprout using this workflow. You can also connect your Shopify store directly from Compose and when replying to a customer in the Smart Inbox. Click Screen_Shot_2021-06-23_at_8.48.32_AM.png to include a product link from either Compose or when replying to a customer.

 

If you haven’t connected your Shopify store, a prompt appears asking you to connect. Click Connect to walk through the connection steps.

 

Adding a product link to an outgoing post

You can add direct links to your products when scheduling a social post across your profiles in Sprout. To add a product link:

  1. Open Compose.
  2. Select the profiles you want to post to using the Profile Picker.
  3. Draft your content including text and media.
  4. Click Screen_Shot_2021-06-23_at_8.48.32_AM.png to add a product link. Your product catalog appears.
  5. Select the product catalog you want to use from the dropdown.Screen_Shot_2021-06-23_at_8.49.46_AM.png
  6. (Optional) Search for a product by keyword.
  7. Click Insert product link. The link is added to your post.
    Screen_Shot_2021-06-23_at_8.49.23_AM.png
  8. Follow any internal workflows.
  9. Schedule or submit your post.

Now your customers can shop directly from your social profiles.

Replying to customers with a product link

Chances are your customers and potential customers are inquiring about your products via social. Elevate your customer care strategy by providing links directly to your customers when engaging with them across your social profiles. 

To include a product link in a customer reply:

  1. Navigate to the Smart Inbox.
  2. Select the message you want to reply to.
  3. Click Screen_Shot_2021-06-23_at_8.50.34_AM.png. The chat window appears.
  4. Enter your reply, and then click Screen_Shot_2021-06-23_at_8.48.32_AM.png.
  5. Select the product catalog you want to use from the dropdown.
    Screen_Shot_2021-06-23_at_8.52.00_AM.png
  6. (Optional) Search for a product by keyword.
  7. Click Insert product link. The link is added to your reply.
    Screen_Shot_2021-06-23_at_8.51.47_AM.png
  8. Follow any internal workflows.
  9. Click Send or Submit For Approval.

Additionally, you can check in on order history and customer details for your Shopify customers and provide timely updates around product and order inquiries. Learn more about Sprout’s Shopify integration with this overview

Product catalog FAQs

Do I need to add my Facebook catalog to use this feature?

No. Sprout automatically checks to see if you have any Facebook catalogs available. 

My catalog isn't visible in the Catalog dropdown. How can I add it?

Reauthorize your Facebook Profile in the product picker. Otherwise, if you've already reauthorized, navigate to the catalog picker and click Connect another shop.

Can I connect a catalog without connecting a Facebook profile?

No, the Facebook Page that is associated with a shop or catalog must be connected to Sprout to send product links. If you have a Shopify store, use the Integration settings in Sprout to connect your catalog.

Can I apply a product tag to an Instagram or Facebook post with this feature?

No, not at this time.

I have more than one Shopify shop. Can I connect all of them?

No, at this time Sprout only supports a single shop connection.

The Reauthorize button is grayed out for my Facebook Shops. Why can't I connect my Facebook Shop?

The Reauthorize button grays out when all of your connected Facebook Profiles are already checked by Sprout to view your available catalogs. This means that Sprout either can't locate a Facebook Shop catalog, or your catalog might only feature services rather than products. If your catalog only contains services, it will not appear in Sprout at this time.

 

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