Organic vs. Paid Data in Reports

For connected profiles, Sprout Social provides total metrics that include organic and paid activity where possible in our Reports. However, in some cases Sprout has to provide an organic-only value due to network limitations. This article provides an overview of this information to help you to better understand the results you are seeing in your Reports.

In the following tables, these terms refer to the following:

  • Total - Paid + organic data
  • Organic - Organic data only
  • N/A - Not applicable

Profile-level Reports

This table applies to the following reports: 

  • Profile Performance
  • Twitter Profiles
  • Facebook Pages
  • Instagram Business Profiles
  • LinkedIn Pages 
  • Pinterest Performance

Note: Profile-level reports display data about the results during the selected date range.

Metric Twitter Facebook Instagram LinkedIn Pinterest
Audience Total Total Total Total Total
Audience Gained / Lost Total

Total

(with Organic vs Paid metric breakdown)

Total

Total

(with Organic vs Paid metric breakdown)

Total
Impressions Organic

Total

(with Organic vs Paid metric breakdown)

Total Organic N/A
Engagements Total Total Organic Organic N/A
Post Link Clicks Organic Total N/A Organic N/A
Video Views Total Total Organic N/A N/A

 

Post-level Reports

This table applies to the Post Performance and Tag Report.

Note: Post-level reports display information based on posts that were published during the selected timeframe. Results displayed reflect the lifetime performance of a post.

Metric Twitter Facebook Instagram LinkedIn Pinterest
Impressions Organic Total* Organic Organic N/A
Engagements Total Total Organic Organic Total
Post Link Clicks Organic Total N/A Organic N/A
Video Views Total Total Organic N/A N/A

*For the Facebook Post Performance Report, you can find the Organic vs. Paid Impressions breakdown by clicking Share in the top-right of the report and exporting it as a CSV file.

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