Organic vs. Paid Data in Reports
For connected profiles, Sprout Social provides total metrics that include organic and paid activity where possible in our Reports. However, in some cases Sprout has to provide an organic-only value due to network limitations. This article provides an overview of this information to help you to better understand the results you are seeing in your Reports.
In the following tables, these terms refer to the following:
- Total - Paid + organic data
- Organic - Organic data only
- N/A - Not applicable
Profile-level Reports
This table applies to the following reports:
- Profile Performance
- Twitter Profiles
- Facebook Pages
- Instagram Business Profiles
- LinkedIn Pages
- Pinterest Performance
Note: Profile-level reports display data about the results during the selected date range.
| Metric | |||||
| Audience | Total | Total | Total | Total | Total |
| Audience Gained / Lost | Total |
Total (with Organic vs Paid metric breakdown) |
Total |
Total (with Organic vs Paid metric breakdown) |
Total |
| Impressions | Organic |
Total (with Organic vs Paid metric breakdown) |
Total | Organic | N/A |
| Engagements | Total | Total | Organic | Organic | N/A |
| Post Link Clicks | Organic | Total | N/A | Organic | N/A |
| Video Views | Total | Total | Organic | N/A | N/A |
Post-level Reports
This table applies to the Post Performance and Tag Report.
Note: Post-level reports display information based on posts that were published during the selected timeframe. Results displayed reflect the lifetime performance of a post.
| Metric | |||||
| Impressions | Organic | Total* | Organic | Organic | N/A |
| Engagements | Total | Total | Organic | Organic | Total |
| Post Link Clicks | Organic | Total | N/A | Organic | N/A |
| Video Views | Total | Total | Organic | N/A | N/A |
*For the Facebook Post Performance Report, you can find the Organic vs. Paid Impressions breakdown by clicking Share in the top-right of the report and exporting it as a CSV file.
