Facebook Groups

No matter where you’re interacting on social you want to ensure that your brand messaging stays consistent to give your audiences the experience they’ve come to know and love. Facebook Groups are a great way to keep your audiences feeling like they’re in your inner-circle and get more direct access to your brand. 

With Sprout Social, you can post as your company’s brand page, rather than on behalf of a user, directly to your owned Facebook Groups. This keeps your brand messaging on-point and gives you the flexibility to schedule and manage more content across your social channels.

This article contains the following sections:

Connecting Sprout to your Facebook Group

Before you connect your Facebook Group to Sprout, there’s a few quick checks and prerequisites you should complete to ensure the connection process goes smoothly.

Prerequisites

Use the following steps to determine everything is set up correctly for a quick connection process. Remember, only an admin for the Facebook Group and the attached Page can perform these prerequisites:

  1. Is a Facebook Page linked to your Facebook Group and do you have admin access to the Facebook Page?
  2. Are you a member of the Facebook Group you want to connect?
  3. Did you add the Sprout Social app on Facebook to your Facebook Group?

Facebook Page Linking & Admin Access

When you create a Facebook Group, you’re prompted to link to your Group to a Facebook Page. However, you can also link a Page to the Group later using Facebook’s Advanced Settings. To ensure the Group you want to connect to is linked to a Page that you’re an admin of:

  1. Click Settings under the Admin tools for the Group.
  2. Scroll down to the Advanced Settings section.
  3. Click image2.png for Linked Pages. A popup appears.
  4. Select the Page you are an admin of.
  5. Click Link.

Facebook Group Membership

In order to connect your Facebook Group to Sprout for publishing, verify that you're a member of the Group. If you aren’t currently a member of the group, send a request to the admin of the group to request membership. 

Sprout Social app on Facebook

Finally, in order to complete the connection, you must have the Sprout Social app installed to the Facebook Group you want to add. 

To add the Sprout Social app:

  1. Navigate to the Group on Facebook.
  2. Click Settings under the Admin tools for the Group.
  3. Scroll down to the Advanced Settings section.
  4. Click Apps > Add Apps.
  5. Search for the Sprout Social app.
  6. Click Add.

After you complete the prerequisites and verified that everything is set up correctly, you can connect your Facebook Group to Sprout.

Connecting your Facebook Groups

To connect your Facebook Group to Sprout:

Note: You can only connect a unique Facebook Group once for each Sprout group. Facebook Groups count toward your profile limit.

  1. Navigate to the group in Sprout where you want to connect your Facebook Group to.
  2. Click Account and settings > Connect a Profile. The Connect a Profile popup appears.
  3. Click Facebook.
  4. Click Connect Group.
    image3.png

  5. Review and Confirm the details on the popup. Click Yes, all set when finished.
  6. Click Go to Facebook. Facebook opens, and you see a list of the Facebook profiles that you are an admin for.
  7. Select the Page that’s linked to the Facebook Group you want to post to, and then click Next. You’re taken back to Sprout and your Group is now connected. and then you can select the Groups you want to connect.

Publishing and managing Facebook Group content

After you connect your Facebook Groups to Sprout, you can start posting and scheduling content to appear in the group. You can add image, video and link posts and add locations or mention another Facebook Page in your post.

Publish to your Facebook Group directly from Compose, schedule content through the Publishing Calendar or through the Sprout Queue and draft posts to schedule later. 

Note: Audience Targeting and boosting aren’t supported for Facebook Groups.

To publish content to your Facebook Groups: 

  1. Click image9.png. The Compose window opens.
  2. Select the Facebook Groups you want to post to from the Profile Picker.
    Screen_Shot_2020-10-12_at_12.39.33_PM.png
  3. Craft your post with text, videos, links or a single image. 
  4. Schedule a time to post your content, whether in the future or immediately.
  5. Click Schedule or Send.

After you schedule and publish your content, you can manage it from the Content Calendar, Sprout Queue or the Drafts tab to see the content at a high-level.

In the month view in the Content Calendar, Facebook Group posts are grouped and counted in their own category (outside of Facebook Profiles) so you can easily distinguish between the two post types. 

Screen_Shot_2020-10-12_at_12.43.05_PM.png

You can use the Right Bar in the Content Calendar, Sprout Queue, Draft and Approval tabs to filter down to your Facebook Groups, so you can focus on those posts specifically.

Screen_Shot_2020-10-12_at_12.41.47_PM.png

Note: Sent video posts aren't visible on the Calendar.

 

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