Link Sharing

New to Sprout Social? Learn more about Sprout's social media calendar here.

Share the details and results of your social strategy using Link Sharing in Sprout Social. You can share your Content Calendar, and if you’re a Premium Analytics customer, your reports with stakeholders regardless of whether they have a Sprout account or not.

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Sharing these links helps you:

  • Increase transparency with external stakeholders who can access your calendar or reports without logging into Sprout
  • Strengthen your alignment by creating links that dynamically update
  • Provide context by adding additional details for calendars and reports so your stakeholders know exactly what to look for

This article contains the following sections:

Enabling Link Sharing

Link Sharing is enabled by default for Sprout accounts. If Link Sharing isn’t enabled, the Account Owner can enable this feature and choose whether to make links invite-only or public.

To enable Calendar Link Sharing as an Account Owner, navigate to Settings > Global Features > Shared Links

Here you can enable link sharing and choose whether the link sharing option is Invite-Only or Invite-Only and Public

Invite-Only means that only recipients you specify can access the link. The recipients you specify can then access the content from a link they receive in an email, or a link you provide them with directly. 

Invite-Only and Public means that anyone who clicks the link can view the content.

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Sharing Calendar links

When you’re in the List or Month View of the Publishing Calendar, you can create a Shared Link to send to stakeholders and other members of your team. There is no limit to the amount of active Calendar Links you can share at one time.

To create a Shared Link for a List or Month Calendar view:

Ensure your filters are updated to show the content you want to share in the link. Consider the date range, profiles and content types you want to share.

  1. Click Share, and then click Create shareable link. The Shared Links window appears.
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  2. Edit the following fields:
    • Title - enter a descriptive title for the link
    • Description - enter key details about the link to provide context to your stakeholders and team member.
  3. Verify the Calendar Details, Date Range, Profiles and Content Types are accurate.
  4. Click Share. The Link Share Settings popup appears.
  5. Enter the email recipients in the Share with people textbox if you want to send out invites to specific people, and then click Share. Alternatively, if you are creating a public link, you can copy the link directly by clicking Copy Link.
    image4.png
  6. Toggle Send email to notify if you’re sending out invites to specific people. Enter information about the link you’re sharing and how to access the link.
    image2.png
  7. (Optional) Enable Link Expiration by toggling this switch to ON and add a date for when you want the content to expire and no longer be accessible.
  8. Click Send.

You can also grab your link from the Link Drawer located in My Links. From the Link Share Settings window, you can also resend invitations to recipients, or revoke their access to the shared link.
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Sharing report links

If you’re a Premium Analytics customer you can send Shared Links for the following reports:

  • Profile Performance
  • Facebook Pages
  • Instagram Business Profiles
  • Twitter Profiles
  • LinkedIn Pages
  • Pinterest Performance
  • Cross-Network Paid Performance
  • Facebook & Instagram Paid Performance
  • Twitter Paid Performance
  • LinkedIn Paid Performance
  • Custom Reports created through the Report Builder

To create a Shared Link for a report:

  1. Ensure your filters are updated to show the content you want to share in the link. Consider the date range and profiles you want to share, as well as any filters you applied.
  2. Click Share, and then click Create shareable link. The Shared Links window appears.
    image7.png

  3. Edit the following fields:
    • Title - enter a descriptive title for the link
    • Description - enter key details about the report to provide context to your stakeholders and team members
    • Date Range - select the date range you want to include in the report or toggle the dynamic date range to ON so your report updates automatically.
  4. Click Share. The Link Share Settings popup appears.
  5. Enter the email recipients in the Share with people textbox if you want to send out invites to specific people, and then click Share. Alternatively, if you are creating a public link, you can copy the link directly by clicking Copy Link.
    image4.png

  6. Toggle Send email to notify if you’re sending out invites to specific people. Enter information about the link you’re sharing and how to access the link.
    image2.png

  7. (Optional) Enable Link Expiration by toggling this switch to ON and add a date for when you want the content to expire and no longer be accessible. 
  8. Click Send.

 

Viewing and managing links

After you create a link, you can share it with stakeholders and team members who need insight into your Content Calendar or Reports. 

Viewing a shared calendar

Recipients can open the Month or List View from a direct link in their email (shared by invite) or can click the public link to open the Content Calendar. They’ll see the following:
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  • The calendar date range you selected
  • The social profiles you selected to include 
  • The content types you selected to include
  • The List View of all the messages for the date range you selected 

If a recipient clicks an expired or deleted link, they receive an error message. 

Viewing a shared report

For shared reports, recipients can open the direct link in their email (invite only) or click the public link to open the report. They’ll see the following:

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  • The date range you selected
  • The profiles you selected
  • The report charts, data and tabs

Note: If you believe that a link was shared with someone who shouldn’t have access to your data, remove their access by expiring or revoking their access. An Account Owner can also disable Link Sharing for the entire account, which shuts off access to all links.

 

Managing Links

You can manage the links you create from the Link Drawer by clicking image3.png
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From this drawer, you can:

  • Preview the link Screen_Shot_2020-04-20_at_4.51.09_PM.png
  • Update your sharing settings
    • A Screen_Shot_2021-01-26_at_3.22.19_PM.png indicates that the link was shared with a certain number of people
    • A Screen_Shot_2021-01-26_at_3.22.24_PM.png indicates that the link is public

From the Edit pane, you can edit the link’s attributes or delete the link. If a link expires, a red expiration message appears and shows the date the link expired.
Screen_Shot_2021-02-01_at_10.24.02_AM.png

If a link is nearing its expiration date, and not all the parties have viewed your shared link, update the date range to avoid the expiration. 

For shared calendar links, you can only share a fixed date range of calendar content (e.g. 12/1/2020 - 12/31/2020). If a recipient tries to access the shared calendar link past 12/31, all of the content on the calendar is already published, so the shared calendar link appears blank.
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